Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the
by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all the digits in the date were the same. It was the day the Florida Marlins became the Miami Marlins. Since the team’s beginnings in 1993, the
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple marketing blunder that I grabbed was a far cry from the Grapico can of my childhood. Though the packaging bears no influence on
Who knew three little letters could cause such a stir? Gap, the clothing store known for its iconic white-on-navy logo, launched a new look on Oct. 4. The revamped logo featured thick, rounded Helvetica font with a small blue-gradient square. Less than one week later,
