Big Dreams for Barbie
Posted on Nov. 12, 2015 at 1:45 p.m. by Caroline Giddis. A young girl stands in front of students in a lecture hall. They giggle as she walks in, but she stands tall and smiles. She says, “Hello, my name is Gwyneth, and I’ll be
Culture Shock: Work Edition
Posted on Oct. 21, 2015 at 1:30 p.m. by Luke Thomas. If someone told you that your entire way of doing things was about to change, you might feel the tendrils of anxiety closing around you faster than you’d like. Stress, after all, is the
Sandwiches and Scandal
Posted on September 24, 2015, at 9:00 a.m. by Katie Gatti. Do you know what the largest fast food chain in the world is? If you’re thinking McDonald’s, think again. Subway, the 50-year-old sandwich chain, has nearly 10,000 more locations worldwide than the iconic golden
Sans Serif, Sans Problems?
Posted on September 9, 2015, at 6:00 p.m. by Taylor Shelnutt. It was a Tuesday — perhaps the least threatening day of the week. Business execs began their online searches for financial reports while soccer moms looked up recipes for dinner. Suddenly, they all noticed
The Flavor of Now – Or Never?
Posted: February 9, 2015, 2:27 p.m. by Annslee Wilson. In November, Pizza Hut launched its first big rebrand of its 56-year existence. After two years of a steady decline in sales, Pizza Hut decided something needed to change . . . and fast. The Flavor
Rebranding the South
Posted: January 27, 2015, 12:28 p.m. by Connor Fox. The American South has long been associated with its food, music and politics, to name just a few of its many distinct qualities. While some have an outdated perception of the region, many have come to
99designs: The Power of Branding
Posted At: December 9, 2013 4:30 p.m. by Ashley Jones Many often resist the thought of change. For most organizations, rebranding is a daunting task, but a necessity in order to keep up with the changing tides of the growing marketplace. 99designs, a San Francisco-based
Enough Is Enough, JCP
Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the
A fishy venture
by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all the digits in the date were the same. It was the day the Florida Marlins became the Miami Marlins. Since the team’s beginnings in 1993, the
Throwback throwaways
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple marketing blunder that I grabbed was a far cry from the Grapico can of my childhood. Though the packaging bears no influence on