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A Need for Specialization?

A Need for Specialization?

Posted At: November 15, 2013 4:05 p.m. by Jacquie McMahon The public relations field is divided into sectors. Practitioners’ careers lead them to become experts in a specialized niche, whether that may be something like crisis communications or public affairs. The website of the Public

#RockTheFirm: Boston University’s PRLab

#RockTheFirm: Boston University’s PRLab

Posted At: November 14, 2013 9:55 a.m. by Karly Weigel Having the bragging rights as the oldest student-run public relations firm comes with certain responsibilities and shoes to fill. Boston University’s PRLab steps up to the challenge and continues the strong legacy the firm has

Tolerance for Bad Taste

Posted At: November 13, 2013 1:45 p.m. by Brian C. Hoff. Ethics, on its face, is the study and practice of right and wrong. In PR, we definitely lean more toward practicing ethics than studying it – but every once in a while, studying an

Leadership Series: Robert French

Leadership Series: Robert French

Published At: November 4, 2013 2:30 p.m. by Susan Griffiths No public relations career is identical to another. Every PR professional follows a unique path to success, and in Auburn, Ala., there is a success story that must be told. With a multitude of awards

The Next Big Thing Is Doing PR Right

Posted At: November 4, 2013 2:15 p.m. by Kyle Borland. I closely follow the battle raging between Apple, Samsung and Google — I even get alerts to my phone. On the tablet and phone side of things, Apple has always had a significant lead but

#RocktheFirm: Texas Tower PR and Capstone Agency

#RocktheFirm: Texas Tower PR and Capstone Agency

Posted At: November 4, 2013 9:00 a.m. by Courtney Cox The job market for those pursuing a career in public relations can be very competitive. Experience in the field and an impressive portfolio are necessities for recent graduates searching for employment, as well as for

Give Thanks . . . For Black Friday

Posted At: October 31, 2013 10:20 a.m. by Sarah de Jong. Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open

Pinning for PR

Pinning for PR

Posted At: October 26, 2013 9:08 a.m. By Lexi Holdbrooks Social media has transformed the world we live in. Pinterest is one of the newest forms of social media that allows you to blog visually. A user can create numerous boards that are categorized and

The Voice of Civil Rights in the South

The Voice of Civil Rights in the South

Posted At: October 25, 2013 10:30 a.m. by Kyle Borland When people think of Alabama’s past, it’s the dark parts they remember the most: the violent actions of the Klu Klux Klan, the Stand in the Schoolhouse Door, police dogs and fire hoses used against

Ketchum: Breaking Through the Clutter

Ketchum: Breaking Through the Clutter

Posted At: October 24, 2013 8:50 a.m. by Benjamin Ladrillono the clutter In this new digital era, businesses surround us with media clutter. Everywhere we turn, another brand appears in front of us. From logos on shirts to promoted tweets, marketers are always trying to reach us.

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