Posted At: November 4, 2013 2:15 p.m.
by Kyle Borland
Last semester I had to sign up for Klout, the social media influence rater, for my social media class. I remember thinking how this would never benefit me, but I did it to get that A. Fast forward several months later, and I’m singing a different tune.
Last week, I received an email from Klout saying that I had received a Perk because of my score (66). Normally these Perks aren’t amazing, but it’s still free stuff so I always click on the email — I’m still a college student at the end of the day. On the other side of that URL was a giant image of a Samsung Galaxy tablet and a button for me to claim my prize.
When I clicked the “Claim Your Perk” button, I fully expected a virus to take over my computer or a message to pop out saying my identity had now been stolen. Instead I got a confirmation email from Samsung and Klout giving me the address of an event being held on my campus the following Monday and that I needed to attend to pick up my tablet.
When Monday rolled around, the event had been cancelled by the university, and I thought my chances of getting a free tablet had ended. That was until I received a personalized email from Samsung saying that they still wanted me to have the Galaxy Experience and asked for my shipping address. The next day there was a package from Samsung waiting for me when I got home that night — tablet and all.
I was so enamored with Samsung because of its fast response that it wasn’t until my roommate looked at me and said, “Wow. That’s some good PR,” that I realized just how right he was. In PR, we are taught to always focus on our publics and that building relationships is the heart of what we do. With a focus on its customers, Samsung is building relationships with people who wouldn’t otherwise buy its products.
I’ve always been an Apple boy. I have an iPhone and an iPad 2. I closely follow the battle raging between Apple, Samsung and Google — I even get alerts to my phone. On the tablet and phone side of things, Apple has always had a significant lead but now Samsung has my loyalty.
Apple has amazing products but when a company shows it is loyal to you — that it cares about you and your personal experience — it’s hard to say no to something like that.