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Leadership Series: Tori Terhune

Leadership Series: Tori Terhune

Posted At: October 14, 2013 2:45 p.m. by Karly Weigel Not all writers are born with an innate passion for writing. For Tori Terhune, it was not until she explored journalism in college at California State University, Fresno, that she realized she loved to write.

The Pairing Factor

Posted At: October 11, 2013 3:15 p.m. by Aime O’Keefe. Television is adapting to the new digital media age. As competition reality TV’s popularity rages on, viewers are given a larger role in the determination of a winner.

Leadership Series: Dr. Timothy Coombs

Leadership Series: Dr. Timothy Coombs

Posted At: October 10, 2013 5:10 p.m. by Aime O’Keefe Crisis communication management is one of the most recognizable forms of public relations. When a business’ reputation is at risk and shareholders are on the edge of panic, a company needs to be prepared with

‘Tis the Season of Pumpkin Spice

Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a child, fall meant eating candy corn until your stomach hurt, then consuming even more on Halloween. Well, move over candy corn;

A Price Worth Paying

A Price Worth Paying

Posted At: September 25, 2013 2:24 p.m. by Lexi Holdbrooks The job seeking process becomes more complex each year. Upcoming college graduates are jumping through hoops to stand out from the massive crowd of young professionals entering the job market. According to USnews.com, in 2000, more

Pinterest Promotion

Posted At: September 25, 2013 2:17 p.m. By Jessica Smith “Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later

Chipotle: Changing the Food Industry Paradise

Posted At: September 23, 2013 3:00 p.m. By Benjamin Ladrillono This month, Chipotle invited consumers to view the food industry in a world of its creation. Now, “come with me, and you’ll be in a world of pure imagination.” https://www.youtube.com/watch?v=lUtnas5ScSE In Chipotle’s most recent animated

Law and PR: Different Sides of the Same Coin

Law and PR: Different Sides of the Same Coin

Posted At: Sept. 20, 2013 6:30 p.m. by Brian C. Hoff & Susan Griffiths Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. PR and law often clash when the two industries are forced to work

Eat More Chicken? You don’t have to ask me twice.

Posted At: September 16, 2013 2:30 p.m. by Sarah de Jong Chick-fil-A: To some people, the nine-letter, hyphenated name of the fast-food chicken empire immediately makes them salivate. To others, it brings up unpleasant memories of the company’s past public relations blunders and overly fried

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott

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