Posted: April 10, 2015, 5:11 p.m. by Mackensie Henderson. With a significant drop in performing arts attendance, having a theater-marketing guru is imperative to the success of a theater. According to a survey conducted by the National Endowment for the Arts, analytics show that audience attendance
Posted: April 1, 2015, 2:10 p.m. by Annslee Wilson. If you haven’t heard by now, Burger King brought back its beloved chicken fries (cue tears of joy). Chicken fries first graced us with their presence back in 2005, and left the menu, ever so tragically,
Posted: March 31, 2015, 3:01 p.m. by Sarah Parker. Carefully considering prospective clients is critical for the long-term success of any PR agency. When an agency is diligent in assessing clients, it can form lasting, mutually beneficial relationships that produce extraordinary results. But sometimes that
Posted: March 27, 2015, 5:18 p.m. by Laura Gregory. Years ago the concept of “job hopping” was considered a massive red flag on a potential employee’s résumé. An article in Forbes magazine even characterized it as “career suicide.” Employers were reluctant to hire someone who
Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing
Posted: March 16, 2015, 11:10 a.m. by Esther Workman. Check in. Get to the airport an hour early. Check your bags. Go through security. Go through security again. Walk to the gate. Wait at the gate. Wait longer because your flight is delayed. Board the
Posted: March 16, 2015, 10:49 a.m. by Annslee Wilson. In today’s public relations industry, some practitioners do not believe that academic research is a valuable resource. Crisis management research, in particular, is often overlooked as a key player in providing practitioners the best practices used
Posted: March 16, 2015, 10:49 a.m. by Kaitlin Goins. Sitting in Dr. Meg Lamme’s advertising and public relations management graduate course a few weeks ago, you would have found 10 students staring intently at our professor as she quickly wrote words on the whiteboard during
Posted: March 16, 2015, 10:13 a.m. by Esther Workman. Public relations is a female-saturated industry dominated by males. But not for long. According to a 2010 Ragan study, the PR industry is 85 percent female, and yet, 80 percent of upper-level management is male. Those
Posted: March 16, 2015, 10:00 a.m. by Katie Vette. Is Twitter dying amongst our generation? It’s the question every 20-something has been asking themselves for the past few months — maybe even the past couple of years. A blog published by The Washington Post said
