Posted on September 9, 2015, at 6:00 p.m. by Taylor Shelnutt. It was a Tuesday — perhaps the least threatening day of the week. Business execs began their online searches for financial reports while soccer moms looked up recipes for dinner. Suddenly, they all noticed
Posted: September 4, 2015, 3:30 p.m. By Luke Thomas. It’s 30 minutes until your flight takes off, you just finished at the baggage check, and it’s going to take at least half of that time to fight through the throngs of business travelers, wanderlusters and
Posted on September 3, 2015 at 1:30 p.m. by Tatum Roessler. Uber has made headlines since its debut, some highlighting the controversy of the company and others focusing on the social good the company did. Most recently, the company took on New York City and
Posted: September 1, 2015, 1:30 p.m. by Annslee Wilson. This past April, Dove released the latest edition of its ongoing, decade-long Real Beauty campaign. This time around, Dove traveled to five major cities around the world and set up two signs above doors at shopping
Posted: August 4, 9:24 a.m. by Mackensie Henderson. On Nov. 19, 2014, Rolling Stone magazine published an article exposing a young female’s personal experience of a horrific campus-related rape at the University of Virginia. To give a brief synopsis, the article, “A Rape on Campus: A
Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.
Posted: July 27, 2015, 2:50 p.m. by Mary Claire Hunter. It’s no longer if companies want to be environmentally friendly; it’s how they’re going to be environmentally friendly. All personal opinions on environmental issues aside, no company can afford not to think about its impact on the Earth’s resources
Posted: July 26, 2015, 8:20 p.m. by Mary Claire Hunter. In the ever-changing world of technology we live in, a company can’t be static. Even Amazon, a $1.75 billion company, has to look for ways to keep current customers happy while vying for new consumers.
Posted: July 2, 12:23 p.m. by Mary Claire Hunter. If you’re like me and watch more TV than you are willing to admit, chances are you’ve heard the 2015 Shark Week commercial. For more than 25 years, Shark Week has been Discovery Channel’s most well-known
Posted: May 12, 2015, 9:27 a.m. by Esther Workman. The best ideas hit you when you least expect it. For The University of Alabama’s Ad Team Account Executive Morgan Aceino and Art Director Matt Williams, it happened in a parking lot at 1 a.m. in
