Posted: August 4, 9:43 a.m. by Mackensie Henderson. As recent college graduates continue with the job-searching process, there are a few key factors that give qualified candidates the seal of approval to prospective employers. The 2014 Economic Policy Institute’s “Briefing Paper: The Class of 2014” states that the
Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In a world based around structure, employers need ideas — creative
Posted: April 15, 2015, 2:20 p.m. by Haley Petrey. As public relations professionals, we are responsible for the representation of our clients. What if that client were the United States of America? It’s a large task that may seem daunting, but someone has to do
Posted: April 15, 2015, 1:40 p.m. by Esther Workman. If you’re a fan of America’s favorite pastime, then you probably heard about Alexander Rodriguez’s suspension from Major League Baseball for the 2014 season. I think it was something to do with the use and possession
Posted: April 14, 2015, 11:08 p.m. by Laura Gregory. Every spring, young and eager undergraduates count down the days to the one they’ve been working toward their entire lives: graduation. With their last exam officially behind them, they celebrate the end of their collegiate careers
Posted: April 13, 2015, 2:15 p.m. by Laura Gregory. The United States Secret Service has long been considered one of the most respected and elite groups of individuals in the nation. These servicemen and women are held to the highest standards while on the job
Posted: April 10, 2015, 5:40 p.m. by Kaitlin Goins. Anna Ruth Williams is a rising star in the public relations industry. After ditching the usual infrastructure of a traditional agency and starting her own with just a small family loan and one client, Williams is
Posted: April 10, 2015, 5:11 p.m. by Mackensie Henderson. With a significant drop in performing arts attendance, having a theater-marketing guru is imperative to the success of a theater. According to a survey conducted by the National Endowment for the Arts, analytics show that audience attendance
Posted: April 1, 2015, 2:10 p.m. by Annslee Wilson. If you haven’t heard by now, Burger King brought back its beloved chicken fries (cue tears of joy). Chicken fries first graced us with their presence back in 2005, and left the menu, ever so tragically,
Posted: March 31, 2015, 3:01 p.m. by Sarah Parker. Carefully considering prospective clients is critical for the long-term success of any PR agency. When an agency is diligent in assessing clients, it can form lasting, mutually beneficial relationships that produce extraordinary results. But sometimes that
