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Top Project Management Tools for PR Pros

Top Project Management Tools for PR Pros

Published on April 25, 2019, at 1:55 p.m. by Michaela McLean. Between unending deadlines, client meetings and in-progress campaigns, public relations professionals can struggle with keeping on top of their agencies’ projects. After awhile, 50 colored sticky notes posted on your desktop doesn’t seem to

“Coffee?” — Perfecting the Art of Informational Interviews

“Coffee?” — Perfecting the Art of Informational Interviews

Published on April 19, 2019, at 10:37 a.m. by Olivia Lake. In public relations we constantly hear the phrase, “It’s not what you know, it’s who you know.” This can seem daunting for those who haven’t perfected the art of networking. However, one of the

Convergence: Same Difference

Convergence: Same Difference

Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence of the public relations and marketing industries is not a new subject; however, new ideas

Landing Your Internship

Landing Your Internship

Published on April 13, 2019, at 5:25 p.m. by Julia Landon. According to a study done by the Chronicle of Higher Education, when media/communications employers were asked to rank the most important attributes when they evaluate graduates for hire, internships were at the top of

Technological Developments and Their Implementation in PR

Technological Developments and Their Implementation in PR

Published on April 8, 2019, at 7:27 p.m. by Olivia Lake. Public relations professionals regularly serve as advisers and give trusted guidance to business leaders. With new technological developments reshaping the communications landscape daily, there is a need to stay current on what is being

Get Face to Face: Events & PR

Get Face to Face: Events & PR

Published on March 4, 2019, at 3:05 p.m. by Gabby DiCarlo. Events have a breadth of purposes. They are birthdays and weddings but also brand activations, rallies, conferences, meetings and achievement celebrations. While serving a wide range of purposes, events usually do a few things:

Why I Chose PR

Why I Chose PR

Published on February 27, 2019, at 10:04 p.m. by Dasia Greer. It was the summer of 2016. I was a bright-eyed, anxious, incoming freshman at The University of Alabama, and it was time for me to declare a major and register for classes. I was

The PR Benefits of Binge-Watching

The PR Benefits of Binge-Watching

Published on February 20, 2019, at 4:33 p.m. by Cassidy Anderson. There are thousands of different TV shows nowadays, and almost as many ways to watch them. But is it OK to watch them? Is it OK to binge-watch an entire series on Netflix? Is

CSR and Community Relations in the Asphalt and Cement Industries

CSR and Community Relations in the Asphalt and Cement Industries

Published on February 18, 2019, at 4:35 p.m. by Julia Landon. When it comes to corporate social responsibility, people mainly think about companies like Starbucks, which purchases “responsibly grown and fair trade” coffee, or Adidas, which consistently works with Parley for the Ocean. What most

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Published on January 31, 2019, at 11:20 a.m. by Julia Landon. If there is one thing almost all college students struggle with today, it is burnout. Burnout is defined by Mayo Clinic as “a state of physical or emotional exhaustion that also involves a sense of

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