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MikeWorldWide: Public Relations Agency Spotlight

MikeWorldWide: Public Relations Agency Spotlight

Published on November 29, 2021, at 6:25 p.m.by Evvy Lusco. Based in New York City, MikeWorldWide is an integrated public relations agency with a network of partners and talent hubs across the globe. MikeWorldWide was founded in 1986 and is among the “world’s leading independent public relations agencies.”

A Reese’s Piece of the Pie: PB Meets PR

A Reese’s Piece of the Pie: PB Meets PR

Published on November 22, 2021 at 7:00 p.m. by Lady Reynolds. This Thanksgiving, America’s favorite candy brand debuted its popular peanut butter cup in a new form — measuring 9 inches in diameter and weighing 3.4 pounds. People went crazy for it. The Reese’s Thanksgiving

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for

Vaccines, Vacations and Vital PR

Vaccines, Vacations and Vital PR

Published on November 18, 2021, at 12:38 p.m. by Ashley Cunigan. As the holiday season approaches and more people begin to travel, hotels across the country are seeing a shift in their post-pandemic operations. COVID-19’s effect on business and leisure travel has caused many hospitality and tourism

Rebranding with Brandiose

Rebranding with Brandiose

Published on November 18, 2021, at 12:34 p.m. by Alyssa Thomas. Logos and designs are everywhere in the sports industry, and their purpose is to make a team’s brand and image more recognizable to key publics. While some are known for their classic aesthetics, others are known

Corporate Social Responsibility: Small Business Edition

Corporate Social Responsibility: Small Business Edition

Published on November 18, 2021 at 12:10 p.m. by Gabrielle Jolly. The topic of corporate social responsibility (CSR) has grown significantly over the past decade, with 77% of consumers now looking to buy from companies that “make the world a better place.” When most people think of

UA: Where Connections Are Made

UA: Where Connections Are Made

Published on November 17, 2021 at 5:42 p.m. by Elise Luoma The Capstone, or The University of Alabama, is rooted in tradition, academic excellence and strong alumni relations. Rece Davis, Marillyn Hewson and Mark Ingram are some of UA’s notable alumni. From the inaugural opening of the university in 1831 with just 52

Taking Down the Enemy: How to Overcome Writer’s Block

Taking Down the Enemy: How to Overcome Writer’s Block

Published on November 16, 2021 at 9:17 a.m. by Ashley Cunigan. “Everybody makes mistakes. Everybody has those days. Everybody knows what, what I’m talkin’ ‘bout,” when writer’s block gets in the way. We’ve all been there: at the library in the late hours of the night frustrated when

Fitness Boutiques, Consumer Loyalty and Relationship Building

Fitness Boutiques, Consumer Loyalty and Relationship Building

Published on November 10, 2021, at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get their sweat on in group fitness classes. The International Health, Racquet, and Sportsclub Association reports

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