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Phil’s Family Affair

Phil’s Family Affair

Published on February 11, 2022, at 10:56 a.m.by Sophie Gregor. Annually, on Feb. 2, a furry guest makes his special appearance. Punxsutawney Phil, the star of Groundhog Day, has been a part of a meteorologist tradition since 1887. It is believed that Punxsutawney Phil predicts

The Rise of the Alphas

The Rise of the Alphas

Published on February 9, 2022, at 10:05 p.m.by Kyrsten Eller. Online shopping has become the new normal for Generation Z, and as long as the digital world advances, this trend is here to stay. While on lockdown for months due to the COVID-19 pandemic, we

The People’s PR Princess: How Princess Diana Revolutionized Royalty

The People’s PR Princess: How Princess Diana Revolutionized Royalty

Published on February 7, 2022 at 9:29 p.m.by Madison Traughber. As Princess Diana assimilated into the royal family, she had to fit into their lifestyle of immense wealth, intense fame and impossible expectations. She became aware that she could not capitalize on traditional likable traits. She was

Taylor Swift Knows Her Brand “All Too Well”

Taylor Swift Knows Her Brand “All Too Well”

Published on January 31, 2022, at 10:49 a.m. by Gabrielle Jolly. It feels like 2012 again with songs like “22” and “I Knew You Were Trouble” listed on the top music charts of 2021. Famous singer and songwriter Taylor Swift has once again become the talk of the music

How PR Fundamentals Build the Foundation for Personal Success

How PR Fundamentals Build the Foundation for Personal Success

Published on January 28, 2022, at 9:28 a.m. by Megan Murphy. It’s Monday morning. Rays of sunlight pry through a blackout shade as you struggle to roll out of bed. The best way to fight the Monday blues? Start with a goal. The first step

Why We Need to Shine a Light on Our Personal Achievements

Why We Need to Shine a Light on Our Personal Achievements

Published on January 24, 2022, at 8:38 a.m. by Amanda Williams, Guest Contributor. I am anything but a wallflower, having grown up on a stage, performing around the world as an entertainer and even strutting down a runway in Paris for an international model contest.

Candles, Goodies and More: How TikTok Helps Small Businesses

Candles, Goodies and More: How TikTok Helps Small Businesses

Published on January 3, 2022, at 12:33 p.m. by Tory Elliott. TikTok has grown in popularity not only as a platform for people to watch funny videos but also as a tool for small businesses to engage with consumers. Small businesses can use this platform to

Answering PR Questions from Your Friends and Relatives

Answering PR Questions from Your Friends and Relatives

Published on December 24, 2021, at 10:05 a.m. by Rachel Summers, Guest Contributor. Does this scenario seem familiar? You travel home for the holidays, excited to see family and friends. You find yourself in a conversation with some obscure uncle, and this classic conversation starts:

Creativity and Versatility: PR in the Publishing Industry

Creativity and Versatility: PR in the Publishing Industry

Published on December 2, 2021, at 6:39 p.m. by Tory Elliott. The publishing industry is an ever-changing industry that produces a variety of publications — including books and magazines. From promoting gossip magazines to fantasy books, the job of a public relations professional can be tough but is also a great

The Ever-Evolving World of PR

The Ever-Evolving World of PR

Published on December 2, 2021, at 6:34 p.m. by Mallory Westry. The concept of change is not unfamiliar to professionals in the public relations industry. In fact, with new trends constantly arising, PR professionals are skilled at anticipating and adapting to change. In recent years, a wide

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