Published on March 2, 2022, at 4:45 p.m.
by Morgan Keel.
There are two things I am passionate about: Disney and public relations. While growing up, I watched Disney movies on repeat. Little did I know that those movies would give me more than a love for castles.
The Walt Disney Company is famous for hiding easter eggs throughout its movies, as well as career advice for those who are looking.
Disney has given PR professionals advice for years. Princesses have been “influencers” in the communications world. Think Snow White and the Seven Clients, Pitcherella and Beauty and the Brand Reputation as modern-day career influencers. Along with the royal influencers, there are a few more notable Disney figures that can teach professionals valuable lessons to use in the field.
Sleeping on Trends, Beauty
The PR profession has evolved over the last decade with the explosion of social media and digital marketing. While Aurora can take a rest, PR professionals are on the search for the next industry standard. They know the importance of constantly keeping track of new trends. With Google reporting 8.5 billion searches per day and 99,000 Google searches per second, trends seemingly pop up over night.
Tangled in Tactics
Any skilled PR professional knows that the communication plan is everything. After implementing the tactics, professionals must evaluate the effectiveness of the overall campaign. The parents of the long lost princess Rapunzel knew how to create tactics that were effective in reaching their objective. Their tactic of using floating lights took 18 years to see results, but it kept bringing the audience back every year and eventually Rapunzel herself. Similarly, professionals must evaluate the plan’s tactics to determine if the plan reached the target audience while achieving the intended objectives.
Working in a fast-paced, ever-changing environment is how some professionals thrive in our industry. It’s no surprise that a PR position is considered one of the top 10 most stressful jobs. Falling at no. 8, PR executive sits behind military personnel, firefighter and police officer. PR can be overwhelming at times, but in the words of Mary Poppins, “In every job that must be done, there is an element of fun. You find the fun, and SNAP! The job’s a game!” PR allows room for creativity, and for the individual who never wants to have the same day-to-day schedule, PR is “practically [the] perfect” profession.
Disney stories are more than just fairy tales. The films provide entertainment for the whole family. In the end, Disney movies are there for us during every stage of our lives including our careers.