Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most relevant to you and provide us with your feedback. We appreciate your comments and hope
Ever since Sex and the City debuted on HBO in 1998, public relations practitioners have not been able to shake the stereotype associated with Samantha Jones. She made public relations look youthful, colorful and sexy. Singlehandedly, Samantha Jones changed the image of public relations for the 21st century.
Wolf Blitzer was interviewing the family familiar with appearing on television and reality shows when the cat was let out of the bag. Wolf didn’t throw a curveball but was definitely taken aback by what Falcon Heene, the now world-renowned 6-year-old daredevil who apparently took
As members of the PR industry, we realize the media plays a critical role in our livelihoods. We use the media to communicate with target publics and to stay informed about the ever-changing external environments of our clients and organizations. The right to freedom of
You may think you know what public relations entails, but think again. PR is not event planning. Considering I am pursuing a degree in marketing, I encounter students from inside and outside of the public relations major who possess incorrect knowledge of what a PR
What is a leader? Should a leader be humble? Bossy? Encouraging? Defining leadership has never been easy. What makes a leader specifically in the public relations field? Is it knowing how to effectively use social media? Is it having 329,349,085 connections on LinkedIn? Or is
Four months before the largest sporting event for athletes with disabilities was held in Beijing, China, a 7.9-magnitude earthquake devastated the Sichuan province 930 miles away from the nation’s capitol. While emergency workers flooded the area to assist in the recovery and treatment of the
“The customer’s always right.” This is the common motto spoken by managers across the nation, over and over again. Since the beginning of October I have worked as an account executive selling advertising space to local businesses for my university’s student newspaper. At this point,
Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect and to establish reciprocal relationships with voters. Change was not
Earlier this year, when reading a colleague’s blog post, it occurred to me that there are some very real threats facing us as PR Practitioners, both in terms of detriment to the field and harm to third party participants. I am accustomed to thinking that
