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Staying ‘tru’ to the moo

Staying ‘tru’ to the moo

by Bailey Carpenter Growing up, the most glorious days of the week at my elementary school were chocolate milk days. We would all clamor and push for the door and fight over the brown cartons until every last one was gone. Some of us even

To beard or not to beard?

To beard or not to beard?

by Maria Sanders “Fear the Beard” has become a battle cry for fans of the San Francisco Giants baseball team. The phrase was coined when Giants closer Brian Wilson began growing a beard during the team’s 2010 play-off run. He promised not to shave it

And the verdict is: PR is a must

And the verdict is: PR is a must

by Hope Peterson What do you think a lawyer would say if a public relations professional asked to organize a communication plan for the lawyer’s firm? Probably “no, we don’t need it.” Even though he would be wrong, don’t be too quick to judge this

Netflix Makes a Hasty Change

Netflix Makes a Hasty Change

Originally published on PROpenMic by Emily Diab For years, Netflix has been the miracle service that kept the DVD rental industry afloat. At least its own rental industry. Netflix also takes much of the blame for crashing traditional rental businesses such as Blockbuster and Movie Gallery. Some

Let’s Give Them Something to Talk About

Let’s Give Them Something to Talk About

by: Meghan Rodriguez If you happened to be on Facebook or Twitter the night of September 5, you most likely saw status updates and tweets referring to Maryland football. But the posts had nothing to do with touchdowns or sacks, and everything to do with

The New and Improved PR Practitioner

The New and Improved PR Practitioner

by: Alex Reichenbach PR practitioners have always been expected to have impressive writing and communication skills to show on their résumés. Although these skills are important, they are only the beginning of what is expected of PR practitioners during these technologically savvy days. Recent changes

UFC Knocks out Competition with Social Media

UFC Knocks out Competition with Social Media

by: Maria Sanders The Ultimate Fighting Championship (UFC) is the world’s largest promoter for the sport of mixed martial arts (MMA). UFC, with its parent company Zuffa LLC, employs more than 350 fighters, both male and female. With such a large talent base, maintaining effective employee relations is

Fashion Meets Public Relations: How Blogs Boost Fashion’s PR

Fashion Meets Public Relations: How Blogs Boost Fashion’s PR

by: Dorothy Griffith Dying to know who designed the clothes from your favorite television show? Looking for a lower cost alternative to that knockout dress from last week’s episode? You can find just about all the information you want on your favorite outfits from various

Perception is NOT Reality

Perception is NOT Reality

by: Amber Parker In America, the land of opportunity, a young scholar can go off to college and become whatever he or she desires. So what draws a college student to public relations? Why do some students change majors after only taking a few courses?

The X’s and O’s of Crisis Management

The X’s and O’s of Crisis Management

by Megan Reichenbach As we all know, mistakes happen. And sometimes these mistakes lead to detrimental circumstances. Miriam Fry’s article on Platform Magazine, “You’ve got 60 Minutes,” describes a situation where PR practitioners “take the position of the quarterback” when it comes to cleaning up

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