by Dorothy Griffith As public relations students, it’s easy to get bogged down with writing news releases and frantically editing our work for AP style errors. But what happens when we get too immersed in the world of public relations and neglect to observe what
by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like many others, I don’t normally make my decisions based on what kind of corporate social responsibility (CSR) the brand I am contemplating has
by Alex Reichenbach If you’ve been watching the news for the last few weeks, you’re probably familiar with the complaints Bank of America has been receiving. On September 29, Bank of America publicly announced its plan to charge customers a $5 monthly fee for those
by Amber Parker Whether you are backstage at a Britney Spears concert, working on a press release from the White House or planning a consumer extravaganza at an agency, you will always have to be conscious of time. Timing is important in most careers, but
by Emily Diab Throughout my academic career, I’ve been constantly harassed by the phantoms of my own mind in creating the most creative, and sometimes downright stupid acronyms, in hopes that my college mind could cram just one more list for just one more exam.
by Hope Peterson Sunday night you are sitting down on the couch about to watch the Falcons and Panthers play some ’ball but instead of focusing on if your team wins the coin toss, your eyes are drawn to the 250-lb. men with black-striped, intimidating
by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But what is the global technology giant to do when its founder and immediately former CEO
by Dorothy Griffith “My favorite part about life these days is the ability to complain about it online.”—@hipstermermaid First they were beatniks. Then rock-n-roll fans, hippies, punks, rappers and more. Every generation has its version of counter culture and ours is no exception. Today’s seemingly
by Meghan Rodriguez Women love him and men secretly envy him. He’s won two Super Bowl MVP awards and holds the NFL record for most touchdown passes in a single regular season. He’s married to a Brazilian supermodel and recently signed a contract extension that amounts to the NFL’s
by Bailey Carpenter Growing up, the most glorious days of the week at my elementary school were chocolate milk days. We would all clamor and push for the door and fight over the brown cartons until every last one was gone. Some of us even
