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Staying Social Beyond Facebook

By Hannah McDaniel A social networking panic recently arose when an article released by Weekly World News, reported that Facebook was shutting down. Mind you, this is a blog that regularly reports on aliens and mutants. That said, people panicked. Facebook representatives quickly squashed the

Oprah and the Ethics of Enticement

By Karissa Bursch As one of the most recognizable and influential women in the world, Oprah Winfrey appears to be everywhere. She is a self-employed philanthropist, a TV personality, an actress and a producer. She has her own highly successful talk show, magazine, radio channel

College Students: Not Your Average Audience

By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised of “a geographically stable, affluent group of more than 18

Successful Social Media: It’s All About the Basics

By Megan Cotton If social media is a free way to communicate with your public, why doesn’t every company have a successful Facebook fan page with thousands of fans or an established Twitter with tweets that make followers feel personally connected? If every company and

Holiday PR: Companies Who Believe It’s Better to Give Than Receive

During a time of year when time and money seem to be consistently troublesome issues, companies and organizations are working to share the wealth by generously giving back to the public and their communities. Public relations professionals know the importance of holiday PR and the

10 Blogs Every PR Professional Should Follow

By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your target public; however, we must remember these sites can also serve as resources to stay

‘Tis the Season for Customer Service

It’s that season again . . . time for the hustle and bustle and last minute holiday shopping. Whether you are fighting the crowds at malls or sitting at your home computer, quality customer service makes any shopping experience that much better. Customer service is

90% of You Won’t Read This Blog Post

We’ve all seen status updates on Facebook stating the corresponding user is associated with a certain cause/religious faith/political ideal and dares others to post the same status, claiming that anywhere from 93 percent to 97 percent “won’t re-post this.” Where do those statistics come from?

PR: The Experience

When I chose public relations as my college major, I honestly didn’t know what it meant. I’ve always enjoyed writing and knew communication was the field for me, but I didn’t really know what direction to take. Once I began to take my PR courses,

Tough Love in PR

Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these women follow his rules, he guarantees he will find them

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