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October Brings Social Media Changes

With the ever-increasing popularity of social networks, viral videos, blogs and other online media, it is essential for PR practitioners to be proficient in using social media. These online media are constantly evolving, and staying on top of the changes can be a challenge. This

Innisfree Fundraising Event for Platform Online Magazine

Platform Online Magazine is hosting a fundraiser on Wednesday, November 4, at Innisfree Irish Pub in Tuscaloosa, Ala. The event will start at 8 p.m. and entertainment will be provided by the Hypsys. No cover for the night! Proceeds for this event will help support

Beijing’s Olympic-Size Public Relations Campaign

Four months before the largest sporting event for athletes with disabilities was held in Beijing, China, a 7.9-magnitude earthquake devastated the Sichuan province 930 miles away from the nation’s capitol. While emergency workers flooded the area to assist in the recovery and treatment of the

Personal Branding: Your Online Image

We’ve all seen those candid profile pictures that are less than flattering. The low cut shirt. An alcoholic beverage in hand. But what we may not realize is future employers are seeing those pictures online and thinking how unprofessional we look when we are out

The PR Department… A thing of the past?

Currently, the economy is not at its best. This may be the most obvious declaration you have read in quite some time. Our daily activities consist of eating, sleeping, working and being reminded of how the economy is ruining our lives. However, there are underlying

Buzzword or Buzzkill

With the presidential election just days away and the final debate only a memory, we have seen numerous buzzwords and slogans thrown out there. Obama is begging for “change” at every campaign stop he makes and as the television show Saturday Night Live suggested, Palin

Google Numbers

Google NumbersAccording to the Oct. 6 BusinessWeek (Google Numbers), you will soon know exactly how influential you are through Facebook. Patent pending software produced by Google would rank your Facebook profile through criteria such as how many friends you have, how many friends they have

“It’s 3 a.m.” … Let the answering machine get it

  The Background: The 2008 primary elections are approaching an end, and the fog is beginning to clear over which candidates will represent their parties in the upcoming presidential election. Prior to the March 4th primaries, John McCain had a clear advantage in the Republican

The Sloppy Truth in Your Sloppy Joes

  On Sunday, Feb. 17, the U.S. Department of Agriculture recalled 143 million pounds of beef making it the largest beef recall in U.S. history. All beef produced by the Westland/Hallmark Meat Co., a southern California slaughterhouse, since Feb. 1, 2006, has been recalled. Of

Food Fight: Quiznos versus Subway

Recently Quiznos and Subway sandwich franchises have been involved in a legal battle over Quiznos’ “Quiznos Vs. Subway TV Ad Challenge” in which consumers were asked to submit videos depicting how Quiznos is superior to Subway. There was only one winning video that was shown

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