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A Blog Eat Blog World

Posted At: April 12, 2007 10:22 AM by Ross Reddick There’s that letter again. It seems as though every time we turn around, someone puts an “e” in front of a word to make a clever business move:  eBanking, eCommerce, eNews, eGames, eTrading, eLearning, eMarketing.

Post-Graduation: To Earn an M.A. or to Work

Posted At: April 12, 2007 10:22 AM The options available to college graduates and the best choice for you by Breeanna Beckham As you enter your senior year of college, a scary notion hits: you don’t know what to do after graduation. Until now, every

What is PR?

What is PR?

Posted At: April 12, 2007 10:22 AM compiled by Miranda Yow PR is PR outputs PR outcomes PR in practice PR at work 10 essential skills PR is: – Research, planning, communication, evaluation/stewardship – Strategic – Creative – Two-way – Advocacy – Global – 24/7

Diversity: A Challenge Worth Welcoming

Posted At: April 12, 2007 10:33 AM by Miranda Yow There is a growing commitment to diversity within the public relations profession—in both education and the practice, according to “The Professional Bond,” a report from the 2006 Commission on Public Relations Education. This commitment is

Wise Words from Harold Burson

Wise Words from Harold Burson

Posted At: April 12, 2007 10:38 AM by Jennifer Mitchell Burson-Marsteller is one of the leading public relations and public affairs firms in the world. It formed when Harold Burson merged his public relations firm with Bill Marsteller’s advertising agency in the early 1950s. Due

A Different Approach to Teaching PR

Posted At: April 12, 2007 by Miranda Yow Dr. Michael Palenchar and Dr. Lynne Sallot prefer not to teach solely by the book. In fact, these public relations professors are using real-world experience as a major teaching component in their classrooms—and they are following a

New Communication Technology: An Unstoppable Force

Posted At: April 12, 2007 10:47 AM by Miranda Yow “There is a growth in new information technology which results in an incredible change in public relations education,” says Dr. Michael Palenchar, assistant professor of public relations, University of Tennessee. He, along with other professors,

Thoughts on Mixing Marketing with PR

Posted At: April 12, 2007 10:49 AM by Craig Langley Anthony D’Angelo, director of global marketing communications for Carrier Corporation’s Transicold Division in Syracuse, N.Y., said, “Public relations is a profession in adolescence. It has so many different aspects that it’s hard to understand if

Perceptions of Public Relations

Posted At: April 13, 2007 1:33 PM by Chase Long What is the definition of public relations? Well, my friends, that question has been plaguing intellectuals since the dawn of time. All of history’s greatest minds have been cursed to find there is no one

Tips from Pros

Posted At: April 19, 2007 8:29 AM compiled by Megan Frazier Get a Step Ahead Interview Skills Job Satisfaction Job Skills Skills for Students Stay Informed Get a Step Ahead “Take advantage of every opportunity you are presented. For me, making myself visible in my

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