Navigating the Sea of Information
Posted At: January 21, 2012 3:30 PM by Jaley Cranford Allegations. Scandals. Investigations. To whom do universities look when disaster strikes?
Cover to Cover: The Life of a Book Publicist
Posted At: January 21, 2012 3:30 PM by Maria Sanders How often do you hear someone say, “You can’t judge a book by its cover”?
The Publicist Behind Snooki’s Success
Posted At: January 21, 2012 3:30 PM by Meghan Rodriguez Since she was first introduced as a cast member on MTV’s “Jersey Shore” in December 2009…
Selling More Than Clothes
Posted At: January 21, 2012 3:30 PM by Sarah Shea Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.
Less Calories, More Sexism
Posted At: January 23, 2012 1:15 PM by Jaley Cranford Dr Pepper Ten is a new soft drink being marketed by the Dr Pepper Snapple Group.
New Frontiers: PR in Latin America
Posted At: April 12, 2007 10:13 AM by Chase Long You’ve heard it before. The world is becoming more interconnected, and globalization is bringing an international aspect to the daily lives of public relations practitioners. Everywhere you turn in the industry you hear phrases like
Involvement Pays Off
Posted At: April 12, 2007 10:15 AM by Haley Moore Jessica Randazza was never a typical student. The young public relations professional who graduated in December 2006, moved from Birmingham, Ala., to Seattle, Wash., for an opportunity she couldn’t pass up. Randazza credits her involvement
Technology Offers New PR Tools
Posted At: April 12, 2007 10:19 AM by Jennifer Mitchell Common knowledge will tell you that in any career it is necessary to use the tools that fit the client. However, as technology changes and continues to evolve, so must the tools that are used
Preparing for the Real World: Q&A with People Who Hire Interns
Posted At: April 12, 2007 10:22 AM by Craig Langley I recently contacted three public relations professionals and questioned each regarding internships. Scott Womer is a senior account executive for The Bohle Company, a corporate and marketing public relations firm located in Los Angeles. Dave
Getting Perspective
Posted At: April 12, 2007 10:22 AM Learning about leadership in public relations by Bethany Cobb Leadership is an integral part of any success and it plays a vital role in public relations. In March 2007, PRWeek recognized Raymond Buse III from Cincinnati USA Regional