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Virtual Agencies — The Real Deal

Virtual Agencies — The Real Deal

Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and every day. By minimizing overhead costs, these agencies are able to offer lower rates to their customers. Many virtual agencies are

Get Your Message. Get Your Message Out. Do Good.

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a

Skeletons in the Closet: Avoiding Te’o and Armstrong’s Mistakes

Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are

Public Affairs: Connecting Government to its People

Posted At: February 25, 2013 9:42 P.M. by Martina Kaiwi Did you ever dream of working for the government as a child? This is not the case for many of America’s youth. We dream of becoming actors, athletes and artists – a life catered to fame

Keys to Student Success

Keys to Student Success

Posted At: February 21, 2013 3:02 P.M. by Grayson Martin The public relations field is at a point where it is constantly being influenced by changing technology and strategies in communication. All that modern PR students can hope to understand about this ever-changing profession is

Award in Hand, Foot in Mouth

Award in Hand, Foot in Mouth

Posted At: February 18, 2013 8:00 P.M. by Lindsey Green There is no time of the year quite like awards season for public relations practitioners in the entertainment industry. While simply being nominated for an award is in itself excellent publicity, awards ceremonies can also

Even the Brain Needs a Little PR

Even the Brain Needs a Little PR

Posted At: February 15, 2013 5:05 P.M. by Kaitlyn Honnold Since the 1850s and the Barnum and Bailey Circus, public relations has become an increasingly important tool for businesses around the world. Dr. Shannon Bowen, associate professor of public relations at the University of South Carolina,

Small Firms, Big Success

Small Firms, Big Success

Posted At: February 8, 2013 11 P.M. by Katie Sanders An outsider to the public relations industry may not always understand the many facets of the business. An image of the PR equivalent to “Mad Men” may come to mind when people think about how

Technology in Meetings: Productive or Distracting?

Posted At: September 12, 2012 2:20 P.M. by Grace Roberts While many of us have an impulse to constantly stay connected, it’s important to unplug and be aware of our surroundings.

Music PR: Making the Next Big Hit

Certain songs manage to become the next music chart toppers. These songs, deemed “hit songs,” begin as any other low-ranked composition, but through the elbow grease of PR and publicity, a few privileged tunes climb the Billboard ladder.

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