Posted At: July 1, 2013 9:50 a.m. by Gillian Richard Public relations can be applied in almost any industry, company or context. The world of higher education is no exception to this rule. In fact, college is the ideal location for PR to be put
Posted At: June 28, 2013 5:20 p.m. by Claudia Calhoun Vision. It takes on many different definitions, but for a company, the definition is simple: It is why we do what we do. It can be a long, eloquent statement or a few words, but the
Posted At: June 20, 2013 2:30 P.M. by Casey Rogers It is harder than ever for professionals to set themselves and their careers apart from those around them. Success is now measured not only by one’s career accomplishments, but also by one’s personal brand. Because ever-emerging
Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has
Posted At: June 5, 2013 1:40 P.M. by Gillian Richard Communication is constantly changing. With each new step, it appears that we leave our old ways behind. Effective communicators should never forget to look backward, however, because there are lessons to be learned from the
Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed to busy schedules and hectic lifestyles, no amount of careful planning can prepare them for when the boss says something inappropriate.
Posted At: May 1, 2013 10:00 p.m. by Lindsey Green What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought leaders will throw a javelin to just the right place
Posted At: April 26, 2013 12:23 p.m. by Grayson Martin The field of public relations has changed tremendously and so have the skill sets of its practitioners. PR professionals now have a wide range of abilities in order to satisfy as many of their clients’
Posted At: April 26, 2013 12:04 p.m. by Jessica Ruffin The sun glistened brightly against the clear blue sky, shining upon the shoulders of the pedestrians below. The smell of fresh green grass filled everyone’s noses as they made their way to the track. Armed
Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you
