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The Airbnb Advantage

The Airbnb Advantage

Published on September 25, 2024, at 6:34 p.m. By Braden Barksdale. Hotels are not the only lodging option anymore. Companies like Airbnb and VRBO are giving hotels a run for their money. But what sets Airbnb apart from a trusted hotel? About Airbnb Airbnb was established

Personal Branding Tips and Tricks: Building Your Unique Identity

Personal Branding Tips and Tricks: Building Your Unique Identity

Published on September 23, 2024, at 7:59 p.m. By Macy Barshick. In today’s competitive world, personal branding is more crucial than ever. Whether you’re seeking new job opportunities, aiming to establish yourself as an expert in your field or simply wanting to stand out, a

A Hot New Bombshell Enters the PR World

A Hot New Bombshell Enters the PR World

Published on September 23, 2024, at 9:26 p.m. By Jane Blissett. If you haven’t watched television this summer, then you wouldn’t know that “Love Island USA” has taken the world by storm. With electric characters and plot twists, the series became the No. 1 most streamed reality

Editor Biographies, Spring 2024

Alexis Anderson Alexis Anderson Editor/Writer Hometown: Honaker, Virginia Major/Minor: Public Relations/Management Communications Academic Achievements: President’s List (Fall 2022) and Dean’s List (Fall 2021-Present) Jobs, Internships & Other Achievements: Marketing Intern for Adapted Athletics (Fall 2023-Present) and Field Sales Representative for TTI (starting Summer 2024) Community Service: Coach for Little League

July 2024 Global Tech Outage: Emphasizing the Value of Crisis Comms

July 2024 Global Tech Outage: Emphasizing the Value of Crisis Comms

Published on September 18, 2024, at 9:22 p.m. by Rhodes Reddick. On the morning of July 19, 2024, the world woke up to one of the largest internet crashes ever recorded. CrowdStrike, an American cybersecurity company, uploaded a faulty update. In the blink of an

Snoop Dogg: The Renaissance Man of Entertainment

Snoop Dogg: The Renaissance Man of Entertainment

Published on September 16, 2024, at 4:52 p.m.by Christina Hunt. In the ever-changing world of music and entertainment, one of the biggest challenges for celebrities is being able to go beyond their original craft and expand their audience. But if there is one star that

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Published on September 11, 2024, at 4:41 p.m. by Stephanie Smith. You may be living under a rock if you haven’t heard of the infamous Miss Peaches, a 6-year-old rescue dog from Atlanta, who now lives with her new owner, Dave Portnoy. Love or hate

PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast

PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast

  Published on May 7, 2024, 3:56 p.m.by Stephanie Smith and Meg Fullen. Podcasts have surged in popularity over the past few years, with more than 460 million listeners worldwide. With podcasts emerging from established public relations groups like PRSSA and PRWeek, they provide practitioners with an effective way to

Coachella Influencer Olympics

Coachella Influencer Olympics

Published on April 23, 2024, at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and

What Is Thought Leadership?

What Is Thought Leadership?

Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to public relations? Thought leadership can be defined as “a leadership style in which the employees, team members

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