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PR's Game Plan for the Sports Industry

Posted At: September 24, 2010 9:41 AM by Paige  Niewerth While millions of sports fans cheer in stadiums and living rooms around the nation, few people applaud, or even acknowledge, the behind-the-scenes work of a public relations professional. Public relations is an essential aspect in the

Trouble in Entertainment Paradise

Posted At: September 24, 2010 9:20 AM by Miah Evans In recent years, the music industry has taken a hard hit with illegal downloads and unrestricted access. According to Wacholtz’s Off The Record: The New Music Business Guide, there are more than 20 billion illegal downloads each

Art Festivals – Feeding the Starving Artists

Posted At: September 24, 2010 8:56 AM by Hillary Stroud It’s hard to make a unique mark in this world with so many artists competing for recognition. One way artists can expose themselves is through art festivals. TheKentuck Museum Association, located in Northport, Ala., holds a

“Aww, here it goes!”

“Aww, here it goes!”

by Bailey Carpenter It was 11 p.m. on a weeknight, and having finally finished my homework, I settled in bed to watch TV. As I scrolled down the channel guide, I came to a sudden halt when I saw “Clarissa Explains It All” in one

Chill out, super woman

Chill out, super woman

by Emily Diab The frenzy of Operation: Crackdown has begun for many college seniors, and for some of them it’s too little too late. But for others, the intense feeling of utter stress from the commitment they’ve applied for years will soon pay off. They

Will SOPA curtail creativity?

Will SOPA curtail creativity?

by Megan Reichenbach The Stop Online Piracy Act (also known as the Protect IP Act in the Senate) is a new initiative copyright owners are taking to “isolate and shut down websites or online services found with infringing content.” Should we be worried? SOPA’s primary

Beyond the headline

Beyond the headline

by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But

A fishy venture

A fishy venture

by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all the digits in the date were the same. It was the day the Florida Marlins became the Miami Marlins. Since the team’s beginnings in 1993, the

Honesty in PR: #admitwhenYoumakemistakes

Honesty in PR: #admitwhenYoumakemistakes

by Sarah Shea, editor Nearly every conversation about public relations ethics comes back to one crucial idea. For insider trading scandals—honesty is crucial. For crisis communications—honesty is crucial. And for reputation management? Honesty. The Penn State scandal came with several opportunities for honesty in communication.

The road back to Happy Valley

by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska since it joined the Big

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