by Amber Parker “Ratings, Revenue and Reputation . . . [are] ingredients for a bottom line franchise,” said Soledad O’Brien in her discussion on diversity with University of Alabama students Nov. 9. Because much of the internationally known journalist’s recognition comes from CNN’s “In America”
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple marketing blunder that I grabbed was a far cry from the Grapico can of my childhood. Though the packaging bears no influence on
by Bailey Carpenter Public relations students like myself tend to share certain traits: we’re decent writers suffering from a Twitter addiction, we utterly despise math and we tend to get too excited in the grocery store when we see good rebranding. We have also chosen
by Sarah Shea For many, travel is a necessary evil. Business people travel several times a week, normally going through the motions like zombies. While I love to travel, I find myself loathing the “getting there” part. I’d rather not spend $10 on a sub-par
by Dorothy Griffith As public relations students, it’s easy to get bogged down with writing news releases and frantically editing our work for AP style errors. But what happens when we get too immersed in the world of public relations and neglect to observe what
by Megan Reichenbach, editor We all have those products that are a go-to while doing our usual weekly grocery run. For me, I immediately pick up the Kashi cereal over Special K, Diet Coke rather than Diet Pepsi and Tide cleaning products over the generic
by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like many others, I don’t normally make my decisions based on what kind of corporate social responsibility (CSR) the brand I am contemplating has
by Alex Reichenbach If you’ve been watching the news for the last few weeks, you’re probably familiar with the complaints Bank of America has been receiving. On September 29, Bank of America publicly announced its plan to charge customers a $5 monthly fee for those
by Amber Parker Whether you are backstage at a Britney Spears concert, working on a press release from the White House or planning a consumer extravaganza at an agency, you will always have to be conscious of time. Timing is important in most careers, but
by Emily Diab Throughout my academic career, I’ve been constantly harassed by the phantoms of my own mind in creating the most creative, and sometimes downright stupid acronyms, in hopes that my college mind could cram just one more list for just one more exam.
