When we think about public relations, our mind usually pictures a corner office in a big-city agency or corporation. The first image is definitely not of a high school or elementary school. However, with budget cuts and rising operating expenses, public school systems have found
As promised, I am reporting back to Platform readers to highlight my trip and experiences at the 2009 PRSSA National Conference in San Diego, Ca. Five days come and go too fast, especially when you are busy learning, networking and having the time of your life. First
As I anxiously await my impending early November trip to San Diego, Ca., I think about how lucky I am to have the chance to experience everything that I will in less than a month. PRSSA will host its annual National Convention this year in
While reading the PRSSA blog, I was reminded of great advice: find a mentor. The importance of a mentor in the PR field is extremely valuable, especially in today’s economy. As we come to the end of PRSSA/PRSA Relationship Month, the PRSSA blog emphasized the value of maintaining relationships with mentors
Since when are celebrities treated like normal people? They haven’t been and never will be. Though this may be true, I applaud the celebrities who make an attempt at a semi-normal (at best) life, even trying out Twitter as their key to normalcy. Celebrities use
We all love hearing about the crazy drama going on in Hollywood every day, which is obviously why we call it “entertainment.” Drama in the entertainment industry is nothing new; it has been going on since the beginning of mass communication. We will never forget
How I earned my keep in an ad agency Landing a job is not easy. It takes a lot of energy, both physically and mentally. I was no exception. I underwent so many meetings, consumed so many cups of coffee, and considered so many alternate
Branding — the word once screamed advertising to me. I always have understood its ability to establish a marketable item and obviously associated it with a set of skills different from the general public relations world. After several interviews and research for my article on
In today’s world of pop culture, image is everything. Celebrities fill our media outlets with tales of parties, elopements and other eye-catching drama. Image is not only the physical image that these celebrities portray, but it is the image they portray through their work, whether
Let me start off this blog post with a statistic. Did you know that the Department of Labor reports that workers ages 18 to 34 change employers (or occupations under the same employer) an average of 10 times? That’s shocking. It really throws out the
