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Economic Hardship: In-house PR vs. Outside Agencies

Posted At: February 17, 2010 2:58 PM by Scott Young Economic turmoil causes organizations of all sizes to seek immediate relief from economic burdens that threaten their very existence. Executives find themselves wondering what is essential for their organizations to survive. They may be faced with

The Adventures of The Big Read

Posted At: February 17, 2010 2:43 PM by Autumn Winsett Student agency partners with Alabama libraries to promote literacy Some University of Alabama public relations students began this semester hitting the books, but not textbooks. The Adventures of Tom Sawyer by Mark Twain is their book of choice

Snail Mail or E-mail: Press Kits for the New Media

Posted At: February 17, 2010 1:53 PM by Allison Cook In the past decade, public relations has grown and expanded; the impact of the Internet and e-mail on the industry has grown as well. Now, news circulates 24/7, and journalists need accurate information quickly. Journalists can’t

The Newsletter: A Valuable PR Tool No Matter How You Deliver It

Posted At: February 17, 2010 1:39 PM by Haley Barr All over the world, businesses and organizations are taking advantage of the benefits of newsletters. Newsletters come in many different forms and are typically produced by or for a business firm, nonprofit organization or government agency

From a PR Intern to a PR Professional: Tackling the Transition

Posted At: February 17, 2010 1:27 PM by Madeline Reeves College students hear repeatedly that the key to a successful future in the public relations field is largely dependent upon completing several quality internships. Some experts would say that internships, or the lack thereof, can ultimately

TSA: Reshaping the Way Federal Agencies Communicate

Posted At: December 10, 2010 5:13 PM by Hillary Stroud With the holidays just around the corner, some people may find themselves waiting in multiple security lines before boarding their flights home. It may seem like a tedious and time-consuming task, but the Transportation Security Administration

Gossip Websites Cross the Ethical Line

Posted At: December 9, 2010 9:43 AM by Laura Rabushka Personal image management is a form of public relations that is becoming more and more necessary with the growth of the online business and networking sphere. Future PR professionals are aware that preserving a positive online

The Value of Higher Education in Today's Market

Posted At: December 8, 2010 3:04 PM by Jessica West Whether it is the poor economic state of the job market, fear of entering the “real world” or simply objection to facing responsibility, undergrad PR students are frequently choosing the path of graduate school. Graduate programs

The Cigarette Labeling Debate

Posted At: December 8, 2010 12:51 PM by Meredith Julian June 22, 2011, will mark the beginning of the Food and Drug Administration’s new control over cigarette packaging. On that day, the FDA will select the final nine labels to be used on new cigarette packages

Tourism PR: Shaping Your Next Vacation Destination

by Libby Page From terrorist attacks to natural disasters, the travel industry faced a lot of challenges throughout the past decade. In those times of crisis, advertising and public relations played major roles in helping manage the situations. PR practitioners are responsible for motivating the public

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