Published on Sept. 22, 2022, at 12:52 p.m.by Carleigh Clark. I just ordered fake eyelashes for my dog from Ipsy. Totally kidding. Smelling a perfume through your computer screen using Google Nose or waking up in the morning and using Lululemon’s spray-on yoga pants is the reality of the
Published on Sept. 22, 2022, at 3:07 p.m. by Seth Self. P.T. Barnum. Ivy Lee. Edward L. Bernays. These names are some of the most famous in the field of public relations, known across classrooms and in textbooks as founding members who helped the field develop into
Published on April 13, 2022, at 8:15 p.m. by Sophie Gregor. The world has become more connected than ever due to the prominent usage of social media and the internet. Platforms such as Instagram, Twitter and Facebook allow for users to post updates, share posts and
Published on March 24, 2022, at 2:04 p.m.by Morgan Keel. The Lego Group started in a small carpenter’s workshop in 1932. Since then it has grown into one of the world’s largest toy manufacturers. The same brick created by the company in 1958 is still used today, even
Published on March 8, 2022, at 3:02 p.m. by Sydney Miner. From sharing social media posts to hosting promotional events, brand ambassadors have been able to strengthen companies’ relationships with key publics. For years, brands have utilized ambassadors to target specific publics, and with the rise
Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to support their favorite teams for years. Nothing unites a fan base more than memorabilia that they can pass down through generations.
Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many brands have partnered with influencers as a way to help build brand awareness. A study from
Published on March 24, 2021, at 6:20 p.m. by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in
Published on March 9, 2021, at 5:33 p.m. by Maggie Palmer. With the rise of social media, it’s no surprise that social media scheduling programs have become a dime a dozen. These programs allow users to queue content ahead of time, with many offering the capability to schedule
Published on February 23, 2021, at 2:42 p.m. by Taylor Tobin. When you think about public relations, does graphic design come to mind? What do you see when you open your Instagram account or walk out of your apartment door? Graphic design is interwoven into everything
