Published on October 16, 2023, 1:29 p.m.by Alison Reed. When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.
Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her
Published on April 13, 2023, at 5:34 p.m.by Morgan Perkins. A young boy inspired by his uncle’s journalism career covering the New York Giants went on to revolutionize the public relations industry through bold, creative ideas. Burson Cohn & Wolfe co-founder Bob Cohn has touched nearly every
Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re familiar with the #BookTok table. Marked with a sign reading “#BookTok” and stacked to the brim with talked-about books of varying genres and
Published on Nov. 30, 2022, at 2:52p.m. by Seth Self. On June 24, 2022, the United States Supreme Court issued its landmark Dobbs v. Jackson ruling, overturning Roe v. Wade and eliminating the constitutional right to abortion. The decision prompted intense backlash and protests across the United States but also
Published on Nov. 16, 2022, at 11:37 p.m. by Carleigh Clark. Morgan Wallen was a contestant on season six of NBC’s “The Voice.” Since then, Wallen has released over 20 songs and has undoubtedly taken over country music since his debut single, “The Way I Talk,” was released in
Published on Nov. 16, 2022, at 2:00 p.m. by Seth Self. “As a strong PR practitioner, we all have that natural leadership drive, but some of the best, rising stars out there are the ones that know when to lead, and when to embrace learning
Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college athletics almost overnight. NIL deals created millionaires out of college athletes seemingly instantaneously. The National Collegiate Athletic Association voted on June 30, 2021, to
Published on Oct. 20, 2022, at 12:56 p.m.by Annabelle Blomeley. At McWane Science Center, kids ride a bike balanced on one piece of rope a dozen feet in the air, laughing and marveling at the wonders of physics that keep them suspended. Less than two hours north
