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Butter Doesn’t Always Make It Better

Butter Doesn’t Always Make It Better

Posted: March 12, 2014, 2:22 p.m. by Addison Viani. Celebrity chef Paula Deen is well-known for her deep-fried, southern cooking, soul food. Her recipes and southern ways have created an empire for herself and her sons. Paula Deen Foods has now become a recognized brand

Patience Salgado — Living Out Creative Kindness

Patience Salgado — Living Out Creative Kindness

Posted: March 5, 2014, 2:50 p.m., by Molly Moore. For a Richmond, Va., mother of four, kindness is not an act; it is a lifestyle and a profession. “Kindness changes everything,” Patience Salgado said. Salgado is a birth photographer and a blogger for The Huffington

The Texas Brand

The Texas Brand

Posted: March 5, 2014, 2:33 p.m. by Stefanie Dunlap. Let’s say you go to a restaurant and you have impeccable service, amazing food and a great overall experience. What do you do next? You tell all your friends about the remarkable experience that you had.

CVS Extinguishes “Torches of Freedom”

CVS Extinguishes “Torches of Freedom”

Posted: February 28, 2014, 1:10 p.m. by Molly Moore. Edward Bernays, often referred to as the “father of public relations,” launched a 1920s campaign that changed the perception of women smoking in public. His campaign eliminated the age-old negative associations with female cigarette smoking. Bernays

Blowing Up Facebook

Blowing Up Facebook

Posted: February 26, 2014, 2:22 p.m. by Stefanie Dunlap. Social media is ever changing, and Facebook is no exception. Month after month, Facebook users have seen big and small changes in this medium. Upon scrolling through your Facebook page, you may recognize an abundance of

Out of the Classroom, On the Road

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s Geology Field Camp, with the main goals of raising awareness

Post-Graduation: What in the World Comes Next?

Post-Graduation: What in the World Comes Next?

Posted At: January 31, 2014 12:14 p.m. by Devon Landman After spending your life under your parents’ roof, moving away to college probably seemed like the most extreme lifestyle change you could make. But fast-forward four years later. After graduating college, everything you’ve learned inside

Pam Edstrom: A Passionate Risk-Taker

Pam Edstrom: A Passionate Risk-Taker

Posted: January 30, 2014, 6 p.m. by Benjamin Ladrillono. Starstruck The phone rings for a second before an ecstatic and energetic voice comes from the other line. Although I have talked to her several times before, I have become starstruck. I am talking to one

DiamondPR is a Destination’s Best Friend

DiamondPR is a Destination’s Best Friend

Posted At: January 10, 2014 10:54 a.m. by Aime O’Keefe. Destination branding and tourism marketing used to be topics reserved for hospitality managers. Tourism and convention bureaus relied on in-house representatives to create and implement communications plans. But as agencies develop and specialize, destination management

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