Posted At: December 10, 2008 5:46 PM by Whitney Taylor The PR world is changing at the speed of light, and with these new changes come new priorities. Now, in addition to writing news releases, organizing press conferences, creating innovative PR campaigns, blogging, “tweeting” on
Posted At: December 10, 2008 4:11 PM by Molly McPherson The world is smaller now as War of the Worlds becomes war of the Web. Social media has created a “media of the masses,” where everyone has the power to make and be the news
Posted At: December 10, 2008 4:10 PM by Martha Griffith Viral, a history Merriam-Webster still defines “viral” the same way it has since the word appeared in its dictionary in 1937. It is an adjective meaning “of, relating to, or caused by a virus as
Posted At: December 10, 2008 3:20 PM by Stephanie Summer Weddings, birthday parties, formal dinners — planning events such as these does not even begin to describe a public relations job. Although many people think event planning is public relations, it is not. Planning an
Posted At: December 10, 2008 3:03 PM by Brandi King Having hands-on, real world experience when you graduate can be a valuable asset when entering the workforce. Most students gain that experience through internships or course work. However, with the competitive nature of the public
Posted At: December 1, 2008 1:11 PM by Kristin McDonald Your job shouldn’t feel like work; it should be fun and rewarding. So before you begin the job search process, you should know what you want. The field of public relations offers a variety of
Posted At: December 1, 2008 12:14 PM by Miranda Harbin There are tons of Web sites, books and even blogs on etiquette. However, it seems like with growing technology fewer people are putting these etiquette lessons into action. For instance, I recently had a professor
Posted At: December 1, 2008 12:13 PM by Jessica Ayers Successes, failures and successes In the first article of this series, we left Nike growing at an unprecedented pace in organizational size, sales and market share at the end of the 1970s. By the early
Posted At: October 27, 2008 12:30 PM by Molly McPherson Would you like fries with that? Fast food restaurants are an everyday convenience for today’s average American. They save time and provide an easy meal. Nevertheless, fast food restaurants have to worry constantly about their
Posted At: October 27, 2008 12:27 PM by Dana M. Lewis, Contributing Writer Public relations has met the health care industry head-on, leading to a patient-centered and patient-focused health care system in which patients take charge of their care with the help of the Internet
