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Making the Most of Tough Times

Posted At: October 27, 2008 12:22 PM by Brandi King Times are getting tough. The U.S. economy is facing increasing unemployment rates, rising food and energy costs, falling stock prices and the housing market slump. So what does the struggling economy mean for public relations?

For PR Professionals, the Sky's the Limit

Posted At: October 27, 2008 12:20 PM by Whitney Taylor Some say actions speak louder than words, and after considering the intensely competitive world of air travel, airlines are taking notice and doing just that. Make sure your seatbelt is securely fastened—public relations practitioners are

Nike+ Waffle Iron

Posted At: October 27, 2008 12:19 PM by Jessica Ayers When you think of Nike, you probably think Tiger Woods, Roger Federer, Michael Jordan. Maybe you think of the “Swoosh” or Nike+ running gear. You probably don’t think human rights lawsuits or outrage over commercials.

Freeware as a PR Strategy

Posted At: October 27, 2008 by Jacob Summers “Those who seek absolute power, even though they seek it to do what they regard as good, are simply demanding the right to enforce their own version of heaven on earth. And let me remind you, they

PR Practitioners Rocking Out—How the Evolving Music Industry Works

Posted At: October 27, 2008 12:17 PM by Stephanie Summer Remember the old days when people listened to music from huge records or radios? Nowadays music comes from tiny hand-held mp3 players or CD’s and the music industry is changing with the technology. Public relations

Finding a Job 101

Posted At: September 29, 2008 1:03 PM by Miranda Harbin The light at the end of the tunnel is getting brighter, and you’ve almost found your way out. No more tests, quizzes or homework.  The stress is almost over and you will finally be able

Thinking in the Long Run

Posted At: September 29, 2008 12:59 PM by Jacob Summers “No battle plan survives first contact with the enemy.” —Helmuth von Moltke These words, while slightly more aggressive than the field of PR is normally perceived as being, ring true for the practice of PR

Aloha from PRSSA National President: An Interview with Brandi Boatner

Posted At: September 29, 2008 12:35 PM by Kristin McDonald Brandi Boatner is currently serving as the PRSSA national president. I was able to talk with her about her election as PRSSA national president and her trip overseas to London this summer for the Global Alliance meeting.

How Mobile Technology Affects PR Professionals

Posted At: September 29, 2008 12:25 PM by Miranda Yow Wireless technology is directly affecting business professionals in every field—and public relations is no exception. Whether in a meeting or on the go, mobile devices have become an integral part of a PR practitioner’s everyday

Is PR Dying?

Posted At: September 29, 2008 12:25 PM by Martha Griffith Criticism abounds Robert Scoble, in his blog “Scobleizer,” said he does not like to hear about new Web sites or products from press releases (see these two articles: one and two), but he is not the only one.

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