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Remember Reputation in Your Job Search

Posted At: June 21, 2007 9:50 AM by Miranda Yow, account coordinator-public relations, o2ideas Recent college graduates across the country are diligently looking for their “perfect” job. There is a myriad of factors and qualifications that new young professionals search for when looking for employment.

Social Media in Motion

Posted At: January 1, 2008 3:44 PM by Alexandra Weaver and Christine Palma Assistant professor of cultural anthropology at Kansas State University, Dr. Michael Wesch is a cultural anthropologist and media ecologist exploring impacts of new media on human interaction, more broadly digital media. So, on January 31,

Social (Media) Butterflies

Posted At: January 1, 2008 9:59 AM PR is going online…along with everybody else by Christine Palma and Alexandra Weaver “I friended him on Facebook.” “She blogged about it last week.” “Did you check out that podcast?” “Yeah, it’s on YouTube.” “I MySpaced her.” “We

Who's Who of Social Media

Posted At: January 1, 2008 9:58 AM by Christine Palma and Alexandra Weaver John Bell: The Man Who Knows the Next Big Thing Paul Gillin: The New Influencer Josh Hallett: The Corporate Consultant Paull Young: Young PR   John Bell: The Man Who Knows the

Targeting the 12.5

Posted At: January 1, 2008 9:40 AM  Effective communication in the growing Hispanic market by Christine Palma According to the 2000 U.S. Census Report, 12.5 percent of Americans are Latino or Hispanic. The U.S. Census Bureau projects that percentage will increase to 15.5 percent in

How Would You Handle It?

Posted At: January 1, 2008 9:39 AM by Destin Rice Let’s face it … we are in the real world with real people who make really bad decisions. Read the cases below concerning celebrities in the news and put yourself in the shoes of their

Decisions, Decisions: Customizing Your Future in the PR Industry

Posted At: December 11, 2008 1:14 PM by Meredith Clements Deciding whether to pursue a master’s degree or enter the PR field may be a simple one for some, but to others, the sense of confusion and internal turmoil is overwhelming. In this article, I

Nike+ Consumer

Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger Federer and others who, in 2000, were at the top

Social Media in Our Changing World: The Tools

Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship, built by communication with the key publics. But there would

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