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Taking Out the Gatekeeper

Posted At: March 7, 2013 1:24 P.M. by Martina Kaiwi It is no secret: media kits are an essential tool used to promote an organization to the news media. However, financial expert Dave Ramsey cuts out the middleman and sends his “bundles” directly to his audience.

Inauguration 2013: A Social Media Explosion

Posted At: January 25, 2013 1:40 P.M. by Casey B. Rogers While a million people flocked to the nation’s capital on Monday to watch the second inauguration of President Barack Obama, even more were virtually present from across the country and around the world. Although

Winning National Championships Wins You More Than Trophies

Posted At: January 24, 2013 1:38 P.M. by Caroline Murray As the Alabama Crimson Tide won its 15th football national championship, CNN sent me a push notification announcing the results. As I read the notification with glee, hundreds of thousands of others (many of whom had probably never

US News Media: Bad PR for Americans?

Wolf Blitzer was interviewing the family familiar with appearing on television and reality shows when the cat was let out of the bag. Wolf didn’t throw a curveball but was definitely taken aback by what Falcon Heene, the now world-renowned 6-year-old daredevil who apparently took

Beefing Up Social Media

Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored by the Georgia PRSA. I was able to hear Heather

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