Skip links

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

The Not So Secret Service

The Not So Secret Service

Posted: April 13, 2015, 2:15 p.m. by Laura Gregory. The United States Secret Service has long been considered one of the most respected and elite groups of individuals in the nation. These servicemen and women are held to the highest standards while on the job

A Busy Time for the CDC

A Busy Time for the CDC

Posted: March 16, 2015, 10:52 a.m. by Ana Vega. The Centers for Disease Control and Prevention organization was quite active this flu season after a mismatch occurred between the predicted strains in this year’s vaccine and a predominate flu strain that was circulating the United

#JesuisCharlie

#JesuisCharlie

Posted: January 30, 2015, 4:32 p.m. by Laura Gregory. The advent of social media has allowed people from all over the world to communicate as easily as a simple tap on an iPhone screen. Particularly, in the wake of great national tragedies, the people of

Discerning Credible News Sources

Discerning Credible News Sources

Posted: April 9, 2014, 1:45 p.m. by Stefanie Dunlap. As the world becomes more and more tech-savvy, the amount of people who have access to the Internet has greatly increased, and in turn, almost everyone has the chance to contribute to the information found on

Content Marketing: An Umbrella of Tactics

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create,

Michael Sam: First a Football Player

Michael Sam: First a Football Player

Posted: February 12, 2014, 2:40 p.m. by Shannon Auvil. On Feb. 9, 2014, University of Missouri defensive lineman Michael Sam revealed that he is gay via a breaking article in The New York Times. Sam was named Defensive Player of the Year in the Southeastern

Marshawn Lynch vs. NFL and the Media

Marshawn Lynch vs. NFL and the Media

Posted At: January 22, 2014 1:53 p.m. by Shannon Auvil Marshawn Lynch, star running back of the Seattle Seahawks, might be a little more talkative next season. Lynch avoided the media during the entire 2013 regular season and recently faced a fine of $50,000 from

Pocahontas PR

Pocahontas PR

Posted At: March 10, 2013 9:00 P.M. by Martina Kaiwi Social stereotypes of Native American women displayed in the media are controversial to say the least. Many are depicted as half-dressed natives that make Halloween costumes or outfits for Victoria Secret models. Another inaccurate portrayal of

Taking Out the Gatekeeper

Posted At: March 7, 2013 1:24 P.M. by Martina Kaiwi It is no secret: media kits are an essential tool used to promote an organization to the news media. However, financial expert Dave Ramsey cuts out the middleman and sends his “bundles” directly to his audience.

Return to top of page