#Freebooting
Posted on April 16, 2016, at 4:00 p.m. by Morgan Martin. The ever-expanding world of mass media has made it easy for average Joes
#SocialMediaGoals
Published on April 12, 2016, at 9:30 p.m. by Mackenzie Ross. Everyone has that one friend — the one who’s famous. No, I’m not
Adding Algorithms to the Picture
Say goodbye to chronological feeds. Here’s what Instagram’s algorithm means for users—and brands.
Facebook Gets a Facelift
Published on February 29, 2016, at 7:00 p.m. by Elizabeth Broussard. It’s no secret that pressing the “like” button on certain Facebook posts seems
Why Creating Original Content for Each Platform Is Worth Your Time
One message doesn’t fit all. Here’s why smart brands tailor content for every platform—and win because of it.
Facebook: Checking Up and Checking In
Posted on November 17, 2015, at 2:45 p.m. by Sally Immel. The horrific terrorist attacks in Paris last Friday night left “The City of
The Evolution of Social Content
Everyone’s on social media—but not every brand gets it right. What separates real engagement from empty posting?
PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All
How does a pug become a global celebrity? The answer lies in strategy, branding and smart social media use.
Giving More Than a “Like”
Posted on Nov. 4, 2015 at 1:30 p.m. by Shelby Bonner. We’ve all been there, that awkward moment when you don’t “like” that someone
The Art of Authenticity
Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of