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#SocialMediaGoals

#SocialMediaGoals

Published on April 12, 2016, at 9:30 p.m. by Mackenzie Ross. Everyone has that one friend — the one who’s famous. No, I’m not talking about celebrity status; I’m talking about social media famous. Have you ever been scrolling through Instagram and wondered how someone

Adding Algorithms to the Picture

Adding Algorithms to the Picture

Published on Thursday, April 7, 2016, at 10:25 p.m. by Rachel Chandler. It looks like Instagram will be added to the list of algorithm-based feeds. On Tuesday, March 15, a statement was released to reveal Instagram’s plan to re-order its photo feed so users will

Facebook Gets a Facelift

Facebook Gets a Facelift

Published on February 29, 2016, at 7:00 p.m. by Elizabeth Broussard. It’s no secret that pressing the “like” button on certain Facebook posts seems unnatural, if not impolite, at times. For that very reason, users have been requesting a “dislike” button for years. Last week,

Why Creating Original Content for Each Platform Is Worth Your Time

Why Creating Original Content for Each Platform Is Worth Your Time

Posted on February 25, 2016, at 5:15 p.m. by Eliza Sheffield. With an ever-growing toolkit of social media platforms, organizations have more options than ever to share their messages and build their brands online. Unfortunately, brand-building through social media is easier said than done. Mastering

Facebook: Checking Up and Checking In

Facebook: Checking Up and Checking In

Posted on November 17, 2015, at 2:45 p.m. by Sally Immel. The horrific terrorist attacks in Paris last Friday night left “The City of Light” in the dark, and the rest of the world in a state of despair. While loved ones frantically watched the

The Evolution of Social Content

The Evolution of Social Content

Posted on Nov. 11, 2015 at 6:30 p.m. by Katie Gatti. What’s the first thing most people do upon waking in the morning? While the standard morning wake-up call for hundreds of years had been to use the restroom and bathe, for the past decade,

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

Giving More Than a “Like”

Giving More Than a “Like”

Posted on Nov. 4, 2015 at 1:30 p.m. by Shelby Bonner. We’ve all been there, that awkward moment when you don’t “like” that someone had a bad day, but you want to support them. Facebook has come up with a solution for that, its newest

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

#LeanInTogether

#LeanInTogether

Posted: March 24, 2015, 11:51 p.m. by Laura Gregory. In March 2013, Sheryl Sandberg, chief operating officer at Facebook, published “Lean In: Women, Work and the Will to Lead”, a book that digs deeper into why women are stalling in reaching their full potential in

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