The Ethical Frontier: Reimagining PR in the Age of AI
Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being
Defining Your Presence Online
Published on March 26, 2018, at 11:16 p.m. by Darsey Norton. The need for a strong online presence is increasing as social media platforms
H&M’s “Unintentional” Faux Pas Has Dire Consequences
Published on March 7, 2018, at 4:27 p.m. by Darsey Norton. Earlier this year, global retailer H&M made headlines as many accused the brand
A Black Mirror Reflection of the Digital Future
Published on February 14, 2018, at 6:53 p.m. by Skylar Spencer. What can be found on every wall, inside every palm and on every
Cleared for Take-off: Social Media Lessons from the Airline Industry
Published on February 9, 2018, at 11:05 a.m. by Halle Russo. If an airline makes news headlines, chances are high that a crisis looms in
Not So Short and Tweet
Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now
The American Red Cross: PR Efforts Before, During and After Hurricane Harvey
Published on September 25, 2017, at 7:30 p.m. by Parker Rocco. Over the past month, the southeastern United States has been battered by strong
Press Releases: A Thing of the Past?
According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this
10 Years of Platform, 10 Years of PR
Published on June 16, 2017, at 7:35 a.m. by Allison Morris. A lot can change over the course of 10 years. In 2007 I
Twitter Troubles
Not all social media is created equal. Here’s how platform differences impact brand communication.