Posted: February 20, 2015, 2:00 p.m. by Laura Gregory. As public relations students, we learn time after time that the key to crisis communication is an immediate and sincere apology. However, the news headlines seem to indicate that this is not the approach most often
Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to
Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to
Posted: October 22, 2014, 4:10 p.m. by Mary Kathryn Woods. Since 1951, Tony the Tiger has been growling “They’re grrr-eat.” The GEICO Gecko is insistent that “15 minutes could save you 15 percent or more on car insurance.” Ms. Brown and Ms. Green M&M’s always
Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .
Posted: October 9, 2014, 4:42 p.m. by Brittany Downey. The 60 Minutes special “What makes us America” played on CBS Sunday, Sept. 28, featuring United States President Barack Obama. Among the topics were relations between the U.S. and Russia, the upcoming mid-term elections and battling
Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media platform seemed to have a video posted and someone new
Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves
Posted: September 3, 2014, 2:29 p.m. by Katie Foster Howard. Coke vs. Pepsi, Apple vs. Microsoft, Nike vs. Adidas. These three brand wars have been raging in the past decades, and the entrance of social media marketing has made it a downright blood bath. However,
Posted: April 15, 2014, 4:35 p.m. by Stefanie Dunlap. Twitter first introduced advertisements to its users in 2010, and until now, I have had no complaints. I personally have not been bothered by these less than frequent ads, and rarely do I see them on
