


What Will Happen in 2025?
Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with

When PR Fires Reignite (And How to Douse the Flames)
Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary of TikTok users around the world. The phrase, a reference to a co-host’s response to Kelly Osborne’s racist comments on “The

Fight or Flight: Boeing’s Scramble To Salvage Its Reputation
Published on February 27, 2024, 10:53 a.m. by Jackson Olmstead. After boarding a flight and the plane departs the gate, the attendants give passengers a safety briefing. The usual requests and advisories include keeping your tray table folded, your seat in the upright position, and

Open Cabinet: What Lloyd Austin Did Right in His Apology
Published on February 21, 2024, 12:29 p.m. by Jackson Olmstead Usually when you are sick and cannot work, you have to tell your boss you won’t be there. Is it any different if your boss happens to be the president of the United States? Lloyd

Crisis Communication 101
Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk

The Royal Family: PR’s Favorite Case Study
Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

There’s Nothing Fashionable About Balenciaga’s Latest Ad Campaigns
Published on January 12, 2023, at 8:45 a.m.by Abby Walsh. Globally renowned fashion brand Balenciaga has become the subject of public outcry after releasing advertisements depicting sexually explicit images of children as a part of its 2022 “Gift Collection” holiday campaign on Nov. 16. The disturbing images showed young children clutching

The Chess World Needs to be Checked, Mate
Published on Oct. 6, 2022, at 2:31 p.m.by Breanna Erickson. Chess is a strategic game that can be traced back to 600 A.D. in India. There have been massive changes to the game throughout the centuries, one of which being the idea of masters. Grandmaster

When the Celebrity Family Goes Rogue
Published on Sept. 21, 2022, at 4:09 p.m.by Annabelle Blomeley. Sometimes celebrities and influencers can technically do everything right. From monitoring what they say, to being altruistic enough to stay “unproblematic” in the public eye, sometimes maintaining their own public image isn’t enough. When their
