Published on April 23, 2020, at 7:05 p.m. by Macy Krauthamer. “We are all in this together” has never been more relevant during this apocalyptic time when people are sheltering in place, toilet paper is hard to come by, and the global economy is dropping. The
How PR helped a city recover from the costliest tornado in U.S. history Published on March 12, 2020 at 9:16 p.m. by Dylan Lanas May 22, 2011 It’s Sunday in Joplin, a small city in southwestern Missouri with a population of a little over 50,000.
Published on February 5, 2020, at 10:56 p.m. by Jordan Axel. What do tragedy and sports have in common? They bring unity to an otherwise divided world. No one is ready to hear the gut-wrenching news that someone they love and admire has passed away
Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in
Published on October 18, 2019, at 3:00 p.m. by Kennedy Schwefler. I’ve caught my dad talking to our Amazon Alexa a couple of times now, asking, “Hey Alexa, are you recording me?” or “Hey Alexa, did you get that?” Ever since the Facebook and Cambridge Analytica
Published on February 11, 2019, at 4:05 p.m. by Dasia Greer. Even if you don’t consider yourself an avid sports fan, I’m sure you are privy to the numerous scandals that have transpired involving many of America’s favorite professional athletes. Athletes such as Kobe Bryant,
Published on October 19, 2018, at 6:10 p.m. by Elizabeth Summers. The two most detrimental words in the public relations dictionary are “no comment.” Lessons in crisis communication often reiterate the harmful impact of those words from the start. Regardless of your motive, the phrase
Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered customers a chance to see one movie a day for
Published on April 16, 2018, at 4:26 p.m. by Stephanie Zielinski. On March 17, 2018, Facebook was brought into the spotlight because of a privacy breach performed by Cambridge Analytica, a company that had access to some users’ personal data. People who gave Cambridge Analytica
Published on March 7, 2018, at 4:27 p.m. by Darsey Norton. Earlier this year, global retailer H&M made headlines as many accused the brand of racism. The accusations came after H&M posted an ad that featured an African-American child wearing a sweatshirt with the words,
