Published on July 13, 2017, at 2:45 p.m. by Elizabeth Selmarten. On May 28, 2016, the Cincinnati Zoo & Botanical Garden’s livelihood was turned upside down after shooting and killing a critically endangered western lowland gorilla to save a boy who had climbed into the
Published on November 8, 2016, at 2:51 p.m. By Nicole Morgan. The race to be the best in the digital world is more competitive than ever. With new smartphones being released every year, tech giants are scrambling to get ahead in the competition. However, one
Published on April 6, 2016, at 4:30 p.m. by Leah Tobak. As many of us know, Chipotle Mexican Grill has spent the past six months recovering from a major PR crisis due to multiple E. coli outbreaks in its restaurants. These epidemics sickened numerous customers
Published on February 19, 2016, at 9:15 a.m. by Drew Pendleton. In today’s fast-paced world, a crisis can strike anywhere at any time. To combat this possibility, crisis management is a widely practiced sector within the public relations profession. While crises may vary in scale
Posted: September 11, 2015, 2:45 p.m. by Caroline Giddis. If there is one thing I consistently run to after a breakup, when I fail a test, or during a summer day, it’s ice cream. I can’t imagine anything worse than a summer without my favorite
Posted: April 28, 2015, 2:50 p.m. by Laura Gregory and Sarah Parker. For the past six months, debate has raged regarding police brutality and race relations. At the center of this issue is Ferguson, Missouri, where an African-American 18-year-old was shot and killed by a
Posted: March 23, 2015, 2:41 p.m. by Esther Workman. Chipotle’s decision to remove pulled pork from one-third of its restaurants in early January taught the PR industry a thing or two about corporate social responsibility. Chipotle took the pulled pork out of more than 600
Posted: March 9, 2015, 3:23 p.m. by Ethan Wiggins. Ludlow, Colorado, April 20, 1914: 1,200 striking coal miners and their families are attacked by the Colorado National Guard and the Colorado Fuel and Iron Company camp guards. More than two dozen men, women and children
Posted: February 20, 2015, 2:00 p.m. by Laura Gregory. As public relations students, we learn time after time that the key to crisis communication is an immediate and sincere apology. However, the news headlines seem to indicate that this is not the approach most often
Posted: November 7, 2014, 2:35 p.m. by Mary Kathryn Woods. A crisis breaks. Within the blink of an eye, the whole world knows. How? A little blue birdie with a big mouth that we call Twitter plays a significant role in spreading news stories. A few
