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Helpful Hints for Halloween Branding

Helpful Hints for Halloween Branding

Published on October 12, 2020, at 9:00 p.m. by Allison Cohen. Most people love opening presents on Christmas morning or watching the fireworks on the Fourth of July, but for those who prefer screams over smiles, Halloween is the most wonderful time of the year.

How Working from Home Has Changed the PR Work Environment

How Working from Home Has Changed the PR Work Environment

Published on October 8, 2020, at 1:45 p.m. by Katelyn Lambert When the COVID-19 pandemic hit, it seemed like the whole world came to a screeching halt overnight. Businesses automatically started sending their employees home to work remotely. Working from home has now become the

How Small Businesses Are Establishing a New Normal

How Small Businesses Are Establishing a New Normal

Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small businesses have faced the brunt of the blow financially. Down the street sits an empty storefront where a thriving local business

Virginia: First in the Fight Against COVID-19

Virginia: First in the Fight Against COVID-19

Published on September 24, 2020, at 3:33 p.m. by Bailey Broughton. One of the most compelling things to come out of the COVID-19 pandemic was the application of communications technology that emerged and evolved to help ensure the safety of individuals across the country. In

College Communications During COVID-19

College Communications During COVID-19

Published on September 23, 2020, at 9:50 p.m. by Tess Hensley. As COVID-19 made its way into the United States earlier this year, colleges were suddenly front-page news: Who was shutting down first, and for how long? Students, faculty and administrators scrambled to adjust their

SickTok: PR Lessons Universities Learned in Campus Reopenings

SickTok: PR Lessons Universities Learned in Campus Reopenings

Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life

A Look at Nonprofit Response to Covid-19

A Look at Nonprofit Response to Covid-19

Published on September 16, 2020, at 6:45 p.m. by Tralene Hunston. 2020 has been a tumultuous year, throwing curveballs into even the best laid plans. With the enduring difficulties of the COVID-19 pandemic that businesses now face, many organizations are scrambling to find ways to

Turning Living Rooms into Box Offices

Turning Living Rooms into Box Offices

Published on August 3, 2020, at 2:21 p.m. by Katie Poedtke. Since the coronavirus required stay-at-home and safer-at-home regulations, many buildings stand empty, waiting for people to flood their halls and make use of them again. One of these structures? The movie theater. As movie

Navigating the New Normal: A Student’s Guide to Job Searching

Navigating the New Normal: A Student’s Guide to Job Searching

Published on June 22, 2020, at 9:40 a.m. by Myreete Wolford, Manager, Business Development, Ketchum. Of course, the world has experienced turmoil before, but we’ve never quite experienced a pandemic to this degree. It’s hard to predict what the future will look like — even

What PR Pros Can Learn from “Some Good News”

What PR Pros Can Learn from “Some Good News”

Published on April 23, 2020, at 8:08 p.m. by Janie Creighton. Jim Halpert is the news host we didn’t know we needed. Wait, I meant to say John Krasinski. Krasinski is best known for his role as Jim Halpert on the American TV series “The

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