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Grab Your Popcorn: HBO Is Keeping Theaters Alive

Grab Your Popcorn: HBO Is Keeping Theaters Alive

Published on February 8, 2021, at 5 p.m.by Rachel Fuller. The popular streaming service HBO Max decided to release its 2021 features on both its streaming site and in theaters. Starting with the release of Christmas Day blockbuster “Wonder Woman 1984,” each new movie release will drop

Holiday Shopping in 2020: What to Expect

Holiday Shopping in 2020: What to Expect

Published on December 7, 2020, at 5:25 p.m.by Kendal Lambert. Retailers are going back to the drawing board this holiday season due to COVID-19 being on the rise yet again. In an article by Lauren Thomas, Levi Strauss & Co. CEO Chip Bergh noted, “This holiday is

Emerging Trends in a Changing PR Industry

Emerging Trends in a Changing PR Industry

Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was reserved for sick days. But before this year, few people knew the word “coronavirus,” and

Brands Create Poppin’ Consumer Experiences

Brands Create Poppin’ Consumer Experiences

Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and unique brand engagement? The answer is pop-up shops. Pop-ups are one of the newest forms of brand activation that aim to

Branding Kristalize Jewelry

Branding Kristalize Jewelry

Published on October 29, 2020, at 5:25 p.m. By Katelyn Lambert. “The guy/girl that you know that has the looks of a celebrity, but the heart of a saint” is how Bryce Scruggs, one of two PR marketing managers at Kristalize Jewelry, describes the company’s

COVID-19 and the Entry-Level PR Practitioner

COVID-19 and the Entry-Level PR Practitioner

Published on October 29, 2020, at 5:32 p.m. by Caroline Ladd. One of the most intimidating parts of being a young adult is starting a career. What is something that can make this even more intimidating? Trying to start a career during a pandemic. The

Collegiate Entrepreneurial Spirit During COVID-19

Collegiate Entrepreneurial Spirit During COVID-19

Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more

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