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Marco Polo: The Video Walkie-Talkie in Your Pocket

Marco Polo: The Video Walkie-Talkie in Your Pocket

Published on October 5, 2021, at 5:50 p.m. by Ashley Cunigan. Most of us have all played the swimming pool game — yet the new Marco Polo is a different form of phone tag. The social media platform took off in 2014 and has slowly built

Has the Pandemic Changed Music Industry PR Forever?

Has the Pandemic Changed Music Industry PR Forever?

Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Published on April 21, 2021 at 10:00 p.m. by Mattie Naman. Alabama is home to some of the United States’ greatest treasures such as college football, Mardi Gras, the beach and NASA’s U.S. Space & Rocket Center. Tourists travel far and wide to experience all that

Best Song Penne: Barilla Launches Playlist Timers

Best Song Penne: Barilla Launches Playlist Timers

Published on April 5, 2021 at 5:45 p.m.  by Bella Valentini. For many people, cooking is a form of relaxation, allowing them to wind down at the end of a long work day. However, as the COVID-19 pandemic forced restaurants to shut their doors indefinitely last

How PR Amplifies the Universal Language of Music Amidst a Pandemic

How PR Amplifies the Universal Language of Music Amidst a Pandemic

Published on March 19, 2021, at 7:01 p.m.  by Emma Britt. If any industry has taken a gut-wrenching hit because of the global pandemic, it has been the music industry. Music festivals, concerts and even small karaoke nights no longer look like crowds of people in

Vaccine Hesitancy: How PR Can Fix It

Vaccine Hesitancy: How PR Can Fix It

Published on March 8, 2021, at 9:04 p.m. by Rachel Fuller. The COVID-19 pandemic is hard to ignore — especially because it’s happening in the 21st century, where technology permeates society and information is free-flowing. The silver lining of the pandemic is hard to find, but

Tinder and Bumble: Matches Made in Virtual Heaven

Tinder and Bumble: Matches Made in Virtual Heaven

Published on March 4, 2021, at 11:11 a.m. by Lawson Colgate. In the midst of a pandemic, where in-person meets virtual, our classes and jobs have not been the only things to go completely online. Dating apps have been around for years, but their use has increased in

Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Let the Good PR Roll: How PR Saved the Spirit of Mobile Mardi Gras

Published on March 1, 2021, at 9:44 p.m. by Mattie Naman. Born to Celebrate. In 2015, Mobile, Alabama, was rebranded with this slogan created by BCF. The slogan “symbolizes Mobile’s unique ‘melting pot of people, flavors, cultures and traditions’ translated into a unified voice ‘to lead

Social Media Transparency in Influencers

Social Media Transparency in Influencers

Published on February 18, 2021, at 11:11 a.m. by Rachel Fuller. When a picture, video or other content is posted online, it is almost impossible to completely erase its existence. The severity of consequences from social media posts is amplified due to the scrutiny on influencers’

Rock Your Virtual Internship: Four Tips for Virtual Internship Success

Rock Your Virtual Internship: Four Tips for Virtual Internship Success

Published on February 17, 2021, at 8 p.m.by Bella Valentini. In a time where COVID-19 is dominating nearly all aspects of our lives, the in-person internship search will oftentimes leave you with little-to-no results and a competitive applicant pool; and if you happened to land

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