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A Need for Specialization?

A Need for Specialization?

Posted At: November 15, 2013 4:05 p.m. by Jacquie McMahon The public relations field is divided into sectors. Practitioners’ careers lead them to become experts in a specialized niche, whether that may be something like crisis communications or public affairs. The website of the Public

Give Thanks . . . For Black Friday

Posted At: October 31, 2013 10:20 a.m. by Sarah de Jong. Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open

Yeah, Greenville, S.C., Is THAT Greenville

Yeah, Greenville, S.C., Is THAT Greenville

Posted At: October 18, 2013 10:37 a.m. by Sarah de Jong. Imagine a city of 60,000 that has been featured in O, the Oprah Magazine, Southern Living, Men’s Journal, Martha Stewart Living, Saveur, Travel + Leisure, The Boston Globe and dozens more. You wouldn’t think

‘Tis the Season of Pumpkin Spice

Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a child, fall meant eating candy corn until your stomach hurt, then consuming even more on Halloween. Well, move over candy corn;

Greenville, S.C., Targets Millennials

Greenville, S.C., Targets Millennials

Posted At: October 2, 2013 2:49 p.m. by Sarah de Jong Cities are increasingly trying to recruit college graduates to their area workforce. The National Center for Education Statistics reports that during the 2013-2014 school year, colleges are expected to award 943,000 associate’s degrees, 1.8

The Ethics of Ghost Writing

The Ethics of Ghost Writing

Posted At: September 18, 2013 2:45 P.M. by Christi Rich On Sept. 11, 2013, Vladimir Putin, president of Russia, authored an op-ed in The New York Times. Many public relations professionals, students and educators likely had the same thought I did: There’s no way he

Butter Me Up

Posted At: September 18, 2013 1:42 p.m. By Karly Weigel For the past 32 years, Butterball Turkey has opened its phone line for holiday cooks to call in for help. The line opens at the beginning of November and remains open through December. Whether the

Eat More Chicken? You don’t have to ask me twice.

Posted At: September 16, 2013 2:30 p.m. by Sarah de Jong Chick-fil-A: To some people, the nine-letter, hyphenated name of the fast-food chicken empire immediately makes them salivate. To others, it brings up unpleasant memories of the company’s past public relations blunders and overly fried

Jumping the Gun with 140 Characters

Posted At: September 12, 2013 7:30 a.m. by Jessica Chambers Twitter can be the media’s best friend or worst nightmare. With a single click, information can be spread to the masses. However, the use of Twitter can also backfire and damage a news outlet’s credibility.

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott

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