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What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

PR and Politics

PR and Politics

Posted At: April 26, 2013 12:23 p.m. by Grayson Martin The field of public relations has changed tremendously and so have the skill sets of its practitioners. PR professionals now have a wide range of abilities in order to satisfy as many of their clients’

Beanbags to Conference Tables: rbb Public Relations

Beanbags to Conference Tables: rbb Public Relations

Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

Lending a Hand to Local Talent: W.C. Handy Music Festival

Posted At: April 17, 2013 2:12 P.M. by Claudia Calhoun As the semester comes to an end and the Alabama heat begins rolling in, I start counting down the days until my favorite event of the summer: W.C. Handy Music Festival. My childhood was spent in

The PR Phenomenon of Film Tourism

The PR Phenomenon of Film Tourism

Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around the world. Because cinema reaches so many people, from a

Protecting the Protectors: Northrop Grumman Communications

Posted At: April 12, 2013 9:30 P.M. by Claudia Calhoun It is apparent in speaking with Sudi Bruni, Matt McQueen and Jim Hart that they have a passion for their work, but why? “The most satisfying part of my job [at Northrop Grumman] is that

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

Productively Pinning

Posted At: April 5, 2013 4:15 P.M. by Casey B. Rogers In a recent webinar hosted by Vocus, Jennifer Evans Cario, an industry leader in content-driven social media strategies, discussed “Pinterest: Marketing’s New MVP.” With so much hype surrounding the search for the latest and greatest

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