“You’ve Got a Friend in Me”: How the NFL Introduced Football to a New Target Market
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have a clear definition of your target
Snow White’s Modern Makeover: A PR Fiasco
Published on October 6, 2023, 2:56 p.m.by Caroline Raley. The reimagined Snow White doesn’t come with seven dwarves, but she does come with a few public relations nightmares. Take, for
Travis and Taylor: Power Couple or PR Stunt?
Published on October 5, 2023, 1:08 p.m.by Kat Weir. Fans of football and music have erupted after rumors that Travis Kelce and Taylor Swift have allegedly started dating. Travis Kelce, a tight
Fast Food vs. Fine Dining: Why You Should Know Your Audience
Published on October 2, 2023, 4:32 p.m.by Jillian Middleton. “Wait, we weren’t even nominated for album of the year? Wack,” tweeted @Wendy’s after it dropped its five-track mixtape titled “We
Taylor Swift’s Eras Tour: How to Market Like a Mastermind
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all
Netflix and Interactive Movies: “Are You Still Watching?”
Published on September 27, 2023, at 9:50 p.m. by Carsyn Smiling. A concept that Americans once let slip away is back again to reinvent the entertainment industry. Interactive movies were first introduced
New Balance Is the New Trend
Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent
The Power of Visibility: Keith Lee
Published on September 21, 2023, at 2:50 p.m. by Morgan Perkins. Food reviewer Keith Lee is changing the lives of small-business owners through his charismatic and earnest food reviews on TikTok. Lee demonstrates a
Ticketmaster: Monopolizing a Bad Reputation
Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love is our passion. We are relentless
Industry Spotlight: Political Consulting
Published on September 18, 2023, at 4:30p.m. by Ginger Morrow. The nebulous world of consulting may seem daunting for the politically inclined communications professional, but really, public relations skills are