Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive
Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives
Brands Arriving on Campus: College Tours as a New PR Power Move
Published on Nov. 4, 2024 at 6:04 p.m. By Christina Hunt. Now more than ever, we are seeing different brands employ the strategy of doing college tours. Brands in the
Powerful Paws: How Dog Influencers Shape PR
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get
The Triumph Behind Texas’ Iconic Slogans
Published on Oct. 28, 2024 at 4:36 p.m. By Macy Barshick. Texas is a state known for its outsized identity, much of which can be attributed to the clever and
More than a Courtesy — The Power of Pronunciation
Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to
Fizz Factor: How PR Strategies Drive Soda Brand Success
Published on Oct. 17, 2024 at 7:23 p.m. By Jane Blissett. Over the past 100 years, Coca-Cola and Pepsi have been the two major brands in the beverage industry. The
Taylor Swift in Her Political Era: How Celebrity Endorsements Are Shaping Election PR
Published on September 30, 2024, at 7:50 p.m. By Megan Renzi. A celebrity endorsement is a strategic move in public relations to enhance brand visibility, connect with a target audience
Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership
Published on September 30, 2024, at 5:01 p.m. By Lisé Badeaux. Elon Musk: innovative founder of SpaceX and Tesla, outspoken political supporter, and controversial owner of X Corp. In October
What’s the Story? Oasis Is Back
Published on Sept. 26, 2024, at 10:26 a.m. by Victoria Donato. Oasis is officially done looking back in anger. The British rock band frontmen announced their long-awaited return after 15
The Airbnb Advantage
Published on September 25, 2024, at 6:34 p.m. By Braden Barksdale. Hotels are not the only lodging option anymore. Companies like Airbnb and VRBO are giving hotels a run for