
Spotify Wrapped – A Harmonious Holiday Tradition
Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick. With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being

Alex Cooper’s Digital Domination
Published on Dec. 2, 2024 at 4:28 p.m. By Jane Blissett. In 2018, Alex Cooper created and launched the hit podcast “Call Her Daddy.” Since the podcast’s release six years

Hats off to Briley King: The Trucker Hat Queen
Published on Nov. 18, 2024 at 6:21 p.m. By Braden Barksdale. Briley King is the wife of country singer Marcus King. She is also the face behind Little Bird Trucking. In

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive
Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives

Brands Arriving on Campus: College Tours as a New PR Power Move
Published on Nov. 4, 2024 at 6:04 p.m. By Christina Hunt. Now more than ever, we are seeing different brands employ the strategy of doing college tours. Brands in the

Powerful Paws: How Dog Influencers Shape PR
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get

The Triumph Behind Texas’ Iconic Slogans
Published on Oct. 28, 2024 at 4:36 p.m. By Macy Barshick. Texas is a state known for its outsized identity, much of which can be attributed to the clever and

More than a Courtesy — The Power of Pronunciation
Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to

Fizz Factor: How PR Strategies Drive Soda Brand Success
Published on Oct. 17, 2024 at 7:23 p.m. By Jane Blissett. Over the past 100 years, Coca-Cola and Pepsi have been the two major brands in the beverage industry. The

Taylor Swift in Her Political Era: How Celebrity Endorsements Are Shaping Election PR
Published on September 30, 2024, at 7:50 p.m. By Megan Renzi. A celebrity endorsement is a strategic move in public relations to enhance brand visibility, connect with a target audience