A Nation of Vacations: Are Home Rentals Shaping the Future?
Published on October 7, 2021, at 6:10 p.m. by Elise Luoma. Woods, water and waitlists describe travel in the era of COVID-19. With vacation rentals skyrocketing, companies such as Vrbo and Airbnb have seen
PR Meets the Pharmaceutical Industry: Pfizer’s Rebranding
Published on October 6, 2021, at 7:47 p.m. by Evvy Lusco. When the pharmaceutical company Pfizer comes to mind, many people immediately associate it with COVID-19 and the vaccine it developed.
Southern College Game Day Apparel Converts Northern Students
Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer:
Marco Polo: The Video Walkie-Talkie in Your Pocket
Published on October 5, 2021, at 5:50 p.m. by Ashley Cunigan. Most of us have all played the swimming pool game — yet the new Marco Polo is a different form
Addison Rae: Social Media Personality to Movie Star
Published on September 29, 2021, at 10:26 a.m. by Mallory Westry. If you’re an avid TikTok user, odds are you’ve heard of the name Addison Rae. Owning the third-most-followed TikTok account, Addison Rae is
The Return of Yik Yak: Crisis Averted?
Published on September 23, 2021, at 9:10 p.m. by Gabrielle Jolly. “The Yak is Back,” but is it here to stay? The controversial platform made its startling return in August
The Rush to TikTok Fame: #BamaRushTok
Published on September 20, 2021, at 9:00 p.m.by Alyssa Thomas. “Hey y’all, I just wanted to show y’all my outfit of the day for philanthropy day two. My shirt is
“Star Wars”: Episode X — A New Branding
Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans
Fenty: The Brand for Everyone
Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns. When it comes to brand loyalty, customers
ASMR Ads: Reaching New Publics One Tingle at a Time
Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers”