
Brand Awareness Is a Killer
Published on February 14, 2022, at 7:50 p.m. by Jennafer Bowman. Famous horror movie franchises such as “Halloween,” “Scream” and “Saw” have crawled their way back into theaters, long after their

Phil’s Family Affair
Published on February 11, 2022, at 10:56 a.m.by Sophie Gregor. Annually, on Feb. 2, a furry guest makes his special appearance. Punxsutawney Phil, the star of Groundhog Day, has been

The Rise of the Alphas
Published on February 9, 2022, at 10:05 p.m.by Kyrsten Eller. Online shopping has become the new normal for Generation Z, and as long as the digital world advances, this trend

The People’s PR Princess: How Princess Diana Revolutionized Royalty
Published on February 7, 2022 at 9:29 p.m.by Madison Traughber. As Princess Diana assimilated into the royal family, she had to fit into their lifestyle of immense wealth, intense fame and

“Some Good News” Replaces Social Media Blues
Published on February 2, 2022, at 5:08 p.m. by Alice Helms. It’s early March 2020. Everyone is stuck at home, and negative news is all-consuming in the world of the

Taylor Swift Knows Her Brand “All Too Well”
Published on January 31, 2022, at 10:49 a.m. by Gabrielle Jolly. It feels like 2012 again with songs like “22” and “I Knew You Were Trouble” listed on the top music

How PR Fundamentals Build the Foundation for Personal Success
Published on January 28, 2022, at 9:28 a.m. by Megan Murphy. It’s Monday morning. Rays of sunlight pry through a blackout shade as you struggle to roll out of bed.

Why We Need to Shine a Light on Our Personal Achievements
Published on January 24, 2022, at 8:38 a.m. by Amanda Williams, Guest Contributor. I am anything but a wallflower, having grown up on a stage, performing around the world as

Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors
Published on January 7, 2022, at 4:35 p.m.by Elise Luoma. Peloton’s initial mark included a Kickstarter campaign and a controversial television advertisement. Now, the company is booming with over 2 million subscribers and 51 instructors. The

Candles, Goodies and More: How TikTok Helps Small Businesses
Published on January 3, 2022, at 12:33 p.m. by Tory Elliott. TikTok has grown in popularity not only as a platform for people to watch funny videos but also as a