Bitten by a Trend: Vampire Fever
What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate
Word of Mouth: Your Opinions Matter
Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s
Tough Love in PR
Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant
Men Are From Mars…
We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones
After the Journey: My Priceless Experience at the 2009 PRSSA National Conference
As promised, I am reporting back to Platform readers to highlight my trip and experiences at the 2009 PRSSA National Conference in San Diego, Ca. Five days come and go too fast,
Take Our Survey
Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most
Stereotyping Sexy PR Women
Ever since Sex and the City debuted on HBO in 1998, public relations practitioners have not been able to shake the stereotype associated with Samantha Jones. She made public relations look youthful, colorful
October Brings Social Media Changes
With the ever-increasing popularity of social networks, viral videos, blogs and other online media, it is essential for PR practitioners to be proficient in using social media. These online media
Innisfree Fundraising Event for Platform Online Magazine
Platform Online Magazine is hosting a fundraiser on Wednesday, November 4, at Innisfree Irish Pub in Tuscaloosa, Ala. The event will start at 8 p.m. and entertainment will be provided
Before the Journey: Hopes, Wishes and Expectations for the 2009 PRSSA National Convention
As I anxiously await my impending early November trip to San Diego, Ca., I think about how lucky I am to have the chance to experience everything that I will