Venezuela’s Lesson in Free Speech
As members of the PR industry, we realize the media plays a critical role in our livelihoods. We use the media to communicate with target publics and to stay informed
Public Relations 101
You may think you know what public relations entails, but think again. PR is not event planning. Considering I am pursuing a degree in marketing, I encounter students from inside
Actions Speak Louder Than Words
How I earned my keep in an ad agency Landing a job is not easy. It takes a lot of energy, both physically and mentally. I was no exception. I
Hitting the Target
Two days before classes began, the Target store in Tuscaloosa, Ala., opened its doors after hours for University of Alabama students. The university transported students from various locations on campus
Leadership styles in the PR field
What is a leader? Should a leader be humble? Bossy? Encouraging? Defining leadership has never been easy. What makes a leader specifically in the public relations field? Is it knowing
Beyond Guantanamo: A Case Study
The interpretation of the Constitution and its implied rights have been argued about throughout history. Recently, it has caused much disruption with the Guantanamo captives. Guantanamo Bay is located at
The “Reinvention” of GM
When the country has been buzzing with the horrors of a failing economy for months, how do you look forward? What if your company has been forced to file bankruptcy
Representing the “Man in the Mirror”
I can only imagine what it is like to be Michael Jackson’s publicist. Needless to say, it must be an extremely busy job. Arguably, this is the most famous figure
It’s More Than a Logo
Branding — the word once screamed advertising to me. I always have understood its ability to establish a marketable item and obviously associated it with a set of skills different
If You Seek Amy, Do Not Hook Up
In today’s world of pop culture, image is everything. Celebrities fill our media outlets with tales of parties, elopements and other eye-catching drama. Image is not only the physical image