Oprah and the Ethics of Enticement
By Karissa Bursch As one of the most recognizable and influential women in the world, Oprah Winfrey appears to be everywhere. She is a self-employed philanthropist, a TV personality, an
College Students: Not Your Average Audience
By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According
Successful Social Media: It’s All About the Basics
By Megan Cotton If social media is a free way to communicate with your public, why doesn’t every company have a successful Facebook fan page with thousands of fans or
Holiday PR: Companies Who Believe It’s Better to Give Than Receive
During a time of year when time and money seem to be consistently troublesome issues, companies and organizations are working to share the wealth by generously giving back to the
10 Blogs Every PR Professional Should Follow
By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your
‘Tis the Season for Customer Service
It’s that season again . . . time for the hustle and bustle and last minute holiday shopping. Whether you are fighting the crowds at malls or sitting at your
Airport Security: TSA asking for TMI?
The Department of Homeland Security (DHS) and Transportation Security Administration (TSA) recently decided to maximize the efforts of their aviation and surface transportation security policies. Among others, cargo screening and
WikiLeaks “Hacktivists” on a Mission for Transparency
An article published Wednesday, Dec. 8, by FoxNews.com addressed attacks toward companies trying to censor information published on WikiLeaks. WikiLeaks is allegedly in the midst of a campaign called “Operation:
New Social Network: “Come Together” for a Cause
Facebook co-founder Chris Hughes officially launched his much-buzzed-about social network, Jumo, on Nov. 30. Hughes, 27, helped create Facebook from his Harvard dorm room and also served as the social
My Phone=My Life
Most of us can’t get through the day without our cell phones. We feel naked and separated from society; we have to consistently be in the know. We constantly use